PRG Case Study: AlterG M300 New Product Introduction (NPI)
Thursday, October 14, 2010 from 11:30 AM to 1:30 PM (PDT)
New Product Introduction (NPI) Case Study: AlterG M300
Introducing new products in today’s market requires expertise that many businesses are unable to support internally due to time and budget constraints. Hiring qualified external resources presents challenges because many service providers are specialized in a single area of expertise, such as Mechanical Design, and lack the interdisciplinary framework to make truly significant product improvements.
This seminar presents a case study that involves four separate businesses combining expertise in Mechanical, Electrical Design, Product Reliability, and Operations to deliver an integrated New Product Introdction review for improvement of the AlterG M300 product. Failure Modes and Effects Analysis (FMEA) was used to focus the results. To improve integration, a “General Contractor” model was used, where project management and inputs were managed via a single point of contact. This approach delivered high-level expertise across multiple disciplines, on-demand availability, and laid the foundation for long term support with existing product knowledge.
During this session you will learn how to:
- Navigate NPI resource spikes with the help of "local" outsourced technical expertise
- Leverage a mutidiscipline team of technical experts to improve product quality
- Learn how Failure Modes and Effects Analysis (FMEA) can be used to rank and set priorities
- Understand new methodologies for improving collaboration between internal and external teams
- Acheve higher Return-on-Investment (ROI) by reducing NPI risks during the product launch phase
Michael Keer, Founder and CEO, Product Realization Group
Walt Maclay, President, Voler Systems
Product Realization Group
Product Realization Group is a consortium of Silicon Valley companies that can take your product from idea to scale.
One source for prototype design and build, cost-reducing insights, and scalable manufacturing. Go to market faster, for less money than do-it-yourself. Get a smoother launch and lower costs by 20%. Our 500 clients include medical device, consumer electronic, and high-technology start ups, SMBs, and large companies such as GoPro, EMC, and Intuitive Surgical.