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Preview of Virtual Venta at Caistor Roman Town

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Caistor Roman Town

The first public presentation of Virtual Venta, a new Augmented Reality experience of Venta Icenorum

Stoke Road, Caistor Saint Edmund

Norwich

NR14 8QL

United Kingdom

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Virtual Venta is an immersive augmented reality app and has been developed by the University of Nottingham, Jam Creative Studios, and the Norfolk Archaeological Trust as a pilot project for the Arts and Humanities Research Council’s (AHRC) Next Generation of Immersive Experiences scheme.

For two days, the creators of Virtual Venta will be at Caistor Roman Town welcoming the public, archaeologists and all with an interest in Roman Norfolk to experience and test the next generation of visitor experiences


We will have 2 time slots for testing on Sun 18th, and Monday 19th Nov

  • Group 1

10.00 meet at site car-park

10.15-11.30 test the Virtual Venta app experience on site

12.00 arrive at hotel for sandwich lunch and discussion/questionnaires

1.00 finish

  • Group 2

2.00 meet at site car-park

2.15-3.30 test the Virtual Venta app experience on site

4.00 arrive at hotel for tea and cake and discussion/questionnaires

5.00 finish


If you wish to take part in the public testing, you will be invited to download the app in advance of your visit. Virtual Venta is designed to work on the latest iphones and Android devices (minimum Galaxy S7). We will also be able to provide a small number of Smartphones to use. For a list of compatible phones see https://drive.google.com/file/d/14kZwljq3WZ56-B0XIi_XgMl5hyXqkcN4/view

We would like to find out how well the app works both technically, and as a visitor experience so that it can be improved before it's released to the wider public. This means that we would like to watch you using Virtual Venta, ask you some questions, and if you have the time, for you to take part in a group discussion. You will need to sign consent forms for us to collect data from you (which may involve video and audio recording).

The project uses data from the University of Nottingham’s research project at Venta Icenorum to create a visitor experience that draws directly on the archaeological evidence for the buildings and the people of Roman Venta. Although reconstructions always involve use of the imagination, every aspect of the reconstruction and characters is based on material found at Venta itself or at similar sites. The Latin language spoken by the characters draws on the work of the European Research Council’s Latin Now project (charting the spread of Latin across the Roman Empire) and is an attempt to recreate the Latin that might have been spoken in Roman Britain.

The reconstruction depicts the forum in around AD 275. Like many fora in this period it was becoming increasingly decrepit. We have shown activities that we know were present at Venta, although not necessarily in the forum. We have also populated it with characters, some of which are based directly on the skeletal evidence from the site. We know that some of the people were not born locally and it is likely that in common with many towns in Roman Britain, some of Venta’s inhabitants came from across the Roman Empire.

The project was designed to investigate some of the technical challenges of delivering an immersive AR experience via mobile devices and to evaluate audience responses to this approach to presenting the site.


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Location

Caistor Roman Town

The first public presentation of Virtual Venta, a new Augmented Reality experience of Venta Icenorum

Stoke Road, Caistor Saint Edmund

Norwich

NR14 8QL

United Kingdom

View Map

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