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Predicting the Effect of Brand Strategies

AIGA Metro-North

Thursday, June 9, 2011 at 6:00 PM (EDT)

New York, NY

Predicting the Effect of Brand Strategies

Ticket Information

Ticket Type Sales End Price Fee Quantity
AIGA Member Ended $10.00 $0.00
AIGA Student Member Ended $5.00 $0.00
Non-Member Ended $20.00 $0.00
Non-Member Student Ended $10.00 $0.00

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Event Details


Imagine if you could evaluate the relative effectiveness of alternative brand strategies by simulating their ability to capture market share. Better yet, imagine if you could craft a brand strategy based on the most powerful drivers of choice.

Rolf Wulfsberg, PhD Global Director Quantitative Research at Siegel & Gale will discuss his decades-long quest to develop ever-more accurate research methods to inform the development of optimized brand strategies. Dr. Wulfsberg will share both his theory and real-world experiences with brands like DuPont, Bank of America, and Northwestern Mutual. We predict this talk will change the way you think about brand research!

Doors open at 6:00 pm, lecture begins at 6:30 pm.

 

Have questions about Predicting the Effect of Brand Strategies? Contact AIGA Metro-North

When & Where



School of Visual Arts Branding Studio
132 West 21st Street
11th Floor
New York, NY 10011

Thursday, June 9, 2011 at 6:00 PM (EDT)


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Organizer

AIGA Metro-North

AIGA Metro-North serves graphic designers in the New York City Metropolitan area.

The Metro-North 'Branding' Chapter is dedicated to advancing the discipline of world-class branding to optimize the competitive advantage of organizations, products and services.

Our board members are graphic and packaging designers and design managers who live and/or work in Westchester and Fairfield Counties.

We host a year-round calendar of events: educational, professional and social.

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