$0 – $20

PRCA-B Presents - Dolly Parton: Crisis Communication CEO

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Vestavia Hills Public Library

1221 Montgomery Highway

Vestavia Hills, AL 35216

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"Working 9 to 5," "Jolene," "Here You Come Again." Although best known for her beautiful singing and songwriting, Dolly Parton is known as friend and neighbor in and around Gatlinburg, Tennessee. Never has this been more evident than during the 2016 wildfires. At PRCA-B's October meeting, Dr. Lance Kinney, associate professor of Advertising & Public Relations at the University of Alabama, will discuss Dolly's high-profile response to the Gatlinburg fires. Dr. Kinney will compare three different crisis response strategies and demonstrate how the celebrity embodied the role of "regional CEO" following the fires. This presentation was also recently delivered at the International Country Music Conference in Nashville.

Join PRCA-Birmingham Wednesday, October 17, 2018, for our meeting at the Vestavia Hills “Library in the Forest." Street address is 1221 Montgomery Highway, Vestavia, 35216. We will be in the Community Room as soon as you enter to the left.

AGENDA
• Networking – 11:45 a.m. until noon
• Presentation – noon until 1 p.m.

The cost is $16 for members; $20 for guests and $10 for students. Prepay options are available, or guests can pay at the event although registration is required.

ABOUT PRCA

The Public Relations Council of Alabama (PRCA) is the state's longest operating and largest group of public relations practitioners. The organization exists to further the professional and networking interests of today's communication professionals in private, public and nonprofit businesses and organizations.

PRCA was formed by a group of Birmingham PR practitioners who saw the need for regular networking with their peers. Though the date of the first meeting is uncertain, various accounts put it sometime between 1953-56. The group is more formally organized now, with more than 500 members in six chapters – Birmingham, East Alabama (Auburn/Opelika), Mobile, Montgomery, North Alabama (Huntsville) and West Alabama (Tuscaloosa). Along with networking, PRCA offers career development opportunities, mentors college students and works to improve the professionalism of public relations practice through its accreditation program.

SPRF is a network of public relations professionals from Alabama, northwest Florida, Louisiana and Mississippi who share a common interest in the public relations profession. Membership in the Federation is automatic for members of the PRCA, the Emerald Coast Public Relations Organization (ECPRO), the Public Relations Association of Louisiana (PRAL), and the Public Relations Association of Mississippi (PRAM).


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Date and Time

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Vestavia Hills Public Library

1221 Montgomery Highway

Vestavia Hills, AL 35216

View Map

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