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PRAM Northeast Chapter March Meeting

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Tupelo Convention & Visitors Bureau Board Room

399 East Main Street

Tupelo, MS 38804

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Our speaker: Rob Pettit is the Digital Media Manager of the Public Affairs Division for MDOT. He has a decade of experience as a digital marketing strategist with work experience for government organizations, advertising agencies, non-profits, small businesses and corporations both in-country and abroad in a bilingual setting. In his current role at MDOT, he is responsible for managing the digital media strategy and online presence of the organization’s brand and messaging through multiple digital properties including social media platforms, websites and mobile apps.

Title: Measuring Your ROI on Social Media

Description: So you’ve set up a Facebook page, Twitter account, Instagram handle, Snapchat profile (insert newest social media property here) for your company. You’ve even got an idea of the awesome stories you’re going to share with your audience. But have you thought about how you are going to share your success stories on social media with your boss? With almost one out of three Mississippians on Facebook, providing real metrics on how your organization is successfully leveraging social media to reach your audience can land you and your communication efforts with a seat at the decision-making table. Learn how you can successfully utilize analytics on Facebook, Twitter and Instagram to show real results for your organization.

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Tupelo Convention & Visitors Bureau Board Room

399 East Main Street

Tupelo, MS 38804

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