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Practical Marketing Applications of Design Thinking - Marketing Insights S...

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Shapiro+Raj

153 West Ohio Street

Chicago, IL 60654

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Design thinking is HOT…but also misunderstood and often misapplied. At its core, design thinking refers to creative strategies used during a designer’s process. It matches people’s needs with what is feasible and viable to enhance value, build empathy with target markets and improve market share. How can the principles of design thinking help marketers and researchers bring a new lens to the problems we solve at work every day? Join us as Chris Cacci of CACCICO and Maggie Lewis of Studio Blue lead a lively and interactive workshop providing hands-on knowledge of the journey mapping framework that can be integrated in your organization right away.

Key Takeaways:

  • Understanding of why and how design thinking adds value to marketing
  • Hands-on knowledge of a tool that you can apply in your organization right away – journey mapping
  • Greater success in getting initiatives proven, approved, and mapped for implementation

5:30pm-6:00pm: Registration and Networking

6:00pm-8:00pm: Program

Light supper will be served.


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Shapiro+Raj

153 West Ohio Street

Chicago, IL 60654

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