PR Strategies for Early-Stage Startups

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AWS Loft

350 West Broadway

New York, NY 10013

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When it comes to breaking through the noise in a crowded market and connecting with consumers, a solid PR strategy is essential. The contemporary media landscape, with more platforms and content than ever, is certainly tough to navigate. Gaining awareness and a positive reputation for your startup is no easy feat, especially in such a flooded media and competitor space. A clear brand message and great PR tactics will help your startup stand out in the crowd.

As an early-stage founder, you’re probably struggling with how much to focus on PR. How well could good PR work for your company? Is it smart to tackle it on your own vs. hiring a PR expert? And, if the latter is absolutely necessary, how much should you spend? And when is the right time? What channels should you prioritize when creating a PR strategy? And how can you maintain consistent positive press once awareness is achieved?

Join us on November 14 for a discussion about ways to utilize PR to gain brand recognition and create an effective story for your product.

We will be talking launches, early press, and more…

  • Defining PR and its benefits
  • Tips for reaching out to journalists/gaining positive media coverage
  • Best ways to craft a story
  • Paid vs. organic PR
  • Deciding on PR agencies and hiring a PR person
  • Mastering compelling PR campaigns and initiatives


About the speakers

  • Mallory Blair is the CEO and Co-founder of Small Girls PR. They represent brands as large as GE, Cartoon Network, Verizon, and Ann Taylor alongside popular startups such as TaskRabbit, Rent the Runway & Hinge. They're known for individualized reporter outreach, creative work (stunts, events, influencer marketing) and having a tight-knit company culture. Mallory is a Forbes 30 Under 30 for Marketing & Advertising, and one of Business Insider's top publicists.
  • Michelle Suconick is the Head of Communications at Ro, the patient-driven healthcare company that puts you in control of your health. Ro powers three digital health clinics -- Roman (men’s health), Rory (women’s health) and Zero (addiction treatment) -- providing a personalized end-to-end telehealth experience from diagnosis to delivery. Now at over 200 employees, Michelle was Ro’s first full-time hire, leading communications strategy and media relations. Before joining Ro, she was a Director at ASTRSK PR, a boutique PR agency focused on high growth startups and films. At ASTRSK Michelle helped launch the Media and Innovations team, building buzz for Academy-Award winning films, beloved D2C brands, viral mobile games, and more. Throughout her career, she’s helped launch over 40 startups through thoughtful storytelling.
  • Lindsey Schmidt is the Head of PR at The Inside, where she oversees media relations, strategic partnerships, affiliate marketing, influencer relationships and more. Previously, she worked across a variety of clients (from OkCupid to American Express) at PR agency KWT Global, and also helped propel the Boston Bruins to a Stanley Cup win as part of the team's internal PR team.

Schedule

6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking


About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.


Our Partners


Adeva is an exclusive, on-demand developers network that connects the world's best engineers with leading enterprises and startups. We identify the best remote engineers and pair them with companies as distributed team members.

Adeva enables its partners to:

  • Accelerate Growth
  • Reduce Costs
  • Minimize time spent interviewing and on-boarding

Find out more about Adeva here.




Audio transcripts, videos and photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos and photos may be used for promotional or marketing purposes.

Date and Time

Location

AWS Loft

350 West Broadway

New York, NY 10013

View Map

Refund Policy

No Refunds

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