£350

PR Smith’s SOSTAC® Masterclass - Create the Perfect Marketing Plan

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The Works at The MAC

Belfast

BT1 2NJ

United Kingdom

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SOSTAC® Masterclass Overview

If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns.

Whether you’re creating an overall marketing or digital marketing strategy or improving individual channel tactics like SEO or email marketing SOSTAC®, is your friend.

What is SOSTAC®

SOSTAC® is a planning framework used by professionals across the world. It and is recommended by business leaders, industry experts, academics, marketing gurus, and students.

Developed by PR Smith, the SOSTAC® Planning framework was voted in The Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll.

The SOSTAC® certification programme comprises two levels:

  1. The SOSTAC® Associate
  2. SOSTAC® Certified Planner.

The SOSTAC® Associate develops a fundamental knowledge of SOSTAC® Plans which is assessed online via multiple choice/multiple answer assessment.

The more advanced, SOSTAC® Certified Planner, requires professionals to apply their SOSTAC® Planning skill to a mini case online, via multiple choice/multiple answer assessment.

What will you learn in the SOSTAC® Masterclass?

In this masterclass, we aim to show you how to build long-term sustainable competitive advantage by developing a more strategic perspective and boost your short-term marketing results via proven techniques

By the end of the masterclass, you will be able to write the perfect Digital Marketing Plan.

You will learn how to:

  • Analyse Your Market
  • Clarify Your Objectives
  • Develop Your Strategy
  • Exploit Tactical Channels
  • Avoid the Classic Mistakes
  • Measure & Improve Performance via Constant Beta Culture

You will understand:

  • Sustainable Competitive Advantage
  • Social Media & The Ladder of Engagement
  • Digital Marketing Strategy
  • Digital Marketing Toolset (pros & cons)
  • Essentials to establish credibility & trust
  • Tactical tools to get more visitors (advantages & disadvantages)
  • Conversion Actions
  • The classic mistakes and pitfalls to avoid online
  • Best Practice tips, techniques and golden rules.

What qualifications can I gain?

This masterclass covers the SOSTAC® Planning framework which will enable you to undertake SOSTAC® exams and is also one of the core planning frameworks we use in our CIM qualifications.

This one day workshop is offered as part of our CIM qualifications in:

  • Strategic Marketing L6
  • Digital Strategy L6
  • Integrated Communications L4
  • Digital Marketing L4
  • Digital Essentials L3

If you book the SOSTAC® and CIM bundle this masterclass is included as part of your CIM tuition.

To find out more about the course and becoming a certified SOSTAC® professional please visit https://sand-marketing.co.uk/home/academy-marketing-training/sostac-planning-qualifications/

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The Works at The MAC

Belfast

BT1 2NJ

United Kingdom

View Map

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