PR Pioneers

This conference focuses on the strategies, management practices, and campaigns that are shaping the face of the PR industry. It will teach attendees about the people pioneering the PR field and where the field is headed next.

We will open with a welcome and keynote following by a breakout session, lunch, two more breakout sessions and finally a fun networking mixer. There’s also a rumor Brutus will make an appearance 😉

Keynote speaker: Lubna Najjar, founder of IL Moda Brand Development and developer of the official Fashion district in downtown Columbus

What Should PR Pros Know About NIL?: Matthew Heichemer, NIL Business Development and Operations, Ohio State Sports Properties, and student athletes with NIL deals on a panel

Transforming Diversity in Communications: Christine King, VP, Digital Marketing, G&S Business Communications

Ohio State’s Brand Experience: Engagement Reimagined, Kevin Saghy, Head of Audience Engagement, The Ohio State University (formerly with Ketchum and the Chicago Cubs)

Future of Leadership in PR: Alyson Hoffman, PRSSA National President

The Executive Branding Advantage: Strategies to Build Your Boss’s Personal Brand...And Yours: Meredith Liepelt, Rising Star Publicity

Slay the Runway with Columbus Fashion: Tommy McClure, Founder/Executive Director, Columbus Fashion Council

Core Skills You Still Need: AP Style: Katie Thomas, Nationwide Children’s Hospital

Pioneering the Remote Workplace: Best Practices in Employee and Client Relations: Emily Steinberg, Belle Communication

TOPIC TBD: Dani Dean, Associate Director of Social Media and Colin Wylie, Social Media Manager, The Ohio State University

For more information or specific questions, please visit ohiostateprssa.com or email ohiostateprssa@gmail.com.