Do you need a press release for your new product? Will "cold calling" media outlets get you results?
This two-hour workshop, led by Good Food PR founder Shannon Gomes, will introduce food business owners to public relations ("PR") and how it can help their businesses. A wide range of topics will be covered, but the main purpose is to take the mystery out of PR in these three ways:
1) Discuss what PR is and who (really) needs it
2) Cover various PR Strategies for small and/or new food businesses
3) Outline PR best practices
ABOUT GOOD FOOD PR
Shannon Gomes is the founding principal of Good Food PR. A creative and enthusiastic storyteller based in San Francisco, Shannon has more than 16 years of marketing and PR experience in the consumer food category with expertise in CPG food brands and food commodity boards.
Learn more about Shannon, including current & former clients, on the Good Food PR website: http://www.goodfoodpr.com/
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