Powerful Reasons to Use Videos in Your Marketing

Special Guests Jason Smith & Brett Sigur

April 12
6:30pm No Host Cocktails
7-9pm Chapter Announcements, Program, Dinner

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.

Don’t miss this informative and interactive program to see how you can boost your marketing efforts.

About the Presenters

Jason Smith has over 25 years producing content across a wide variety of media platforms. He is a former Entertainment Editor of The Los Angeles Times online, a former Associate Editor of Snowboarder Magazine and a freelance contributor to dozens of print and online publications including Surfer Magazine and the Santa Cruz Sentinel. Following his years in journalism, Mr. Smith was a screenwriter with representation at Accelerate Entertainment and worked developing and writing spec scripts for Broken Road Productions, Adam Sandler's Happy Madison Productions and others. He has written ad copy for movie promotion, the auto industry, energy companies and city governments as a contractor with top marketing consultants. Mr. Smith currently produces the YouTube channel Cupcake Works at Home and is the Creative Director at Keyframe Video Marketing, based in Santa Cruz, California.

Brett Sigur is a career marketer with over 20 years of experience with brand, product and retail marketing for companies such as Santa Cruz Snowboards, West Marine Products and Bell Helmets. Mr. Sigur is currently employed by Vista Outdoor which is the parent company of many noteable brands including Bell Helmets, Giro Helmets and Blackburn Design. Brett is the Digital Marketing Manager for Bell and Blackburn where he develops, executes and monitors online, print and social media marketing strategies. During his tenure, he has increased Bell's web traffic 35% and increased online sales by 30% year-over-year. Mr. Sigur was a Founding Board Member of Digital Nest, Inc. in Watsonville, California from 2014 to 2016. Digital Nest provides underprivileged youth and young adults with opportunities to learn marketable technology skills.