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Power of Storytelling for Business

WEConnect International in Europe

Tuesday, November 28, 2017 from 12:00 PM to 1:00 PM (GMT)

Power of Storytelling for Business

Ticket Information

Type End Quantity
Online ticket Nov 28, 2017 Free  

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Event Details

Power of Storytelling for Business

In today’s ‘always on’ culture, it can feel more difficult than ever to navigate the competitive landscape and stand out. Sharing stories can help your audience connect with you on a human level and a good story will help the listener identify with your business and personal brand. Storytelling in business needs planning and knowing the potential outcome before you even start designing the story. Therefore, telling a great story that relates to your audience’s current world while injecting humanity, sincerity and passion will connect them to you and your ideas.


In this webinar, the following topics will be covered:
•  The power of storytelling and ‘science’ of why it works
•   The Hero’s journey: Desire, Confrontation, Obstacles and Resolution
•   Tapping into emotional drivers
•   Introducing tension and conflict
•   Adding emotional texture and sticky metaphors

Our Presenter
Salma Shah is the founder of Salma Shah Personal Branding Consultancy, a WEConnect International women-owned business and Director of Softskills 4 Tech. Blending business psychology, mentoring and coaching, her clients include the David and Goliaths of the corporate world from Oracle, O2, Reuters, Lexmark to one-person businesses, coaches and consultants seeking to develop clarity, confidence and effectiveness. She is the creator of signature programs “Powerful Storytelling For Tech” and “Branding Your Genius”.

Salma is featured in December’s Psychologies Magazine (UK edition) available now so please grab a copy or subscribe!


About
WEConnect International

More information about WEConnect International and our work supporting female entrpreneurs can be found here: http://weconnectinternational.org/en/

Have questions about Power of Storytelling for Business? Contact WEConnect International in Europe

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When

Tuesday, November 28, 2017 from 12:00 PM to 1:00 PM (GMT)


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Organizer

WEConnect International in Europe

WEConnect International is the leading global supplier diversity initiative spearheading the connection of women-owned business and multinational corporations. In Europe, it's the leading advocate of women-owned businesses as suppliers to global and national corporations and government bodies.

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Power of Storytelling for Business
Seminar Business

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