Power of Prevention and Awareness Luncheon
$40 – $500
Power of Prevention and Awareness Luncheon

Power of Prevention and Awareness Luncheon

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MCM Elegante' Hotel

5200 East University Boulevard

Odessa, TX

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The Permian Basin Regional Council on Alcohol and Drug Abuse 

Present the Power of Prevention and Awareness Luncheon 

With Guest Speaker: Geneva Camarena

On Feb. 7, 1985 the life of Geneva Camarena changed forever. Her late husband Enrique S. Camarena was a special agent for the Drug Enforcement Administration (DEA). On that dreadful day he was kidnapped and brutally beaten to death by Mexican drug traffickers. The events surrounding Special Agent "Kiki" Camarena's murder sparked a grass roots campaign to reduce the demand for drugs and encourage a healthy, violence-free lifestyle across the United States. Saddened by Kiki's death, his friends, family and people in the hometown of Calexico, California began wearing Red Ribbons in his honor. This raised the consciousness of the destruction caused by drugs. 

Congressman Duncan Hunter and high school teacher David Dhillon launched "Camarena Clubs" in California high schools. Club members pledged to lead lives free from drug abuse to honor the sacrifices made by Kiki and others on behalf of all Americans. In 1985, club members presented the "Camarena Club Proclamation" to then First Lady Nancy Reagan, bringing it national attention. 

In 1988, the National Family Partnership organized the first National Red Ribbon Week, an eight-day event proclaimed by the U.S. Congress and chaired by President and Mrs. Reagan. 

Today the Red Ribbon Campaign symbolizes support for efforts to reduce demand for drugs through prevention and education programs. Each year from October 23rd to October 31st thousands of schools, communities and drug abuse prevention organizations throughout the country distribute red ribbons to honor Special Agent Camarena's memory and visibly show a dedication to avoid drug abuse.

 In 2004, the Foundation began installing life size bronze busts of former Special Agent Camarena.  Dozens of memorial busts have been placed in schools, libraries, and government facilities throughout  the country.  Busts are installed as a lasting memorial to all our nation's fallen heroes in the struggle against drug trafficking and drug abuse.  With your attendance to this luncheon we will install a bust in our community as a constant reminder of the daily sacrifice our law enforcement agencies make. 

The Permian Basin Regional Council on Alcohol and Drug Abuse (PBRCADA) will be honoring local law enforcement agencies in the Midland/Odessa Area at the Luncheon. 

Mrs. Camarena will be in Odessa/Midland from October 17-19th visiting local High Schools presenting to  students and telling her story.

On October 18, 2016 at 6pm we will host the Power of Prevention and AwarenessTown Hall Meeting with our Local Superheroes. With local Law Enforcement and the Prevention Resource Center Region 9 they will discuss community drug trends that have been identified in the Permian Basin Area. This is a free event at the UTPB Library. We encourage you to attend to learn how you can help aid in substance abuse prevention in your community, home or neighborhood. 

If you would like to make a donation to her visit please contact PBRCADA at 432.333.4100 or email mbrenem@pbrcada.org

If you would like to be a sponsor for this event please contact us.

This event made possible by these sponsors: MCM Elegante, UTPB, Odessa Culinary Arts, The Print Shop, PBRCADA, H2i Coalition, ECISD, Prevention Resource Center Region 9, EDIFY Program, MISD, Odessa YMCA and  the X-Out Youth Leaderhsip Coalition. 


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MCM Elegante' Hotel

5200 East University Boulevard

Odessa, TX

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