Power of Email Marketing (Free, Waterville)
Thursday, May 9, 2013 from 12:30 PM to 2:00 PM (EDT)
FREE, fun-filled, informative and inspiring workshop designed to teach you all about the basics and best practices of email marketing, along with some tips and strategies for integrating social media marketing for any small business, professional, group or organization.
What you will learn:
- what is permission-based email and becoming a trusted sender
- email list building
- increasing deliverability and open rates
- writing good subject lines and content - getting readers to take action
- tracking results and what to do with this information
- how email and social media marketing work together to achieve goals
Presenter: Tracy O’Clair is a successful marketer, an enthusiastic social media practitioner and a motivated entrepreneur. Owner of TOCmedia, a social media and email marketing service provider, Tracy is the host of Social Media Breakfast Central Maine and an Authorized Local Expert for Constant Contact.