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Positioning and Marketing Strategy

1871 & Data Science Chicago

Wednesday, June 6, 2012 from 9:00 AM to 11:00 AM (CDT)

Positioning and Marketing Strategy

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by Danny Schumann, President, Twist

The elevator speech is what got you into 1871. How do you market your
business once you get out into the real world? You may have a great product or service but if you can’t articulate why, nobody will ever know.

This is not just about marketing; it is about selling, fundraising, recuriting. Without a great positioning statement, you can't explain what you do and why.

The first step is positioning your brand in a clear and differentiated way. That’s
what we’ll help you understand and achieve. We’ll talk about how to frame your brand, how to make sure you’re talking to the right people with the right message, and how you communicate a reason for people to believe in your brand, so you’ll be clear and persuasive and your brandcan stand out.

Have questions about Positioning and Marketing Strategy? Contact 1871 & Data Science Chicago



1871 & Data Science Chicago

1871 is a center for digital entrepreneurs located in the historic Merchandise Mart. Home to 400+ entrepreneurs representing approximately 100 startups, the center is a nonprofit cooperative effort of Chicago’s business leaders, civic organizations and city and state government leaders. 


Data Science Chicago brings together people interested in data science: the analytical "statistics and machine learning" side, the creative "visualization and design" side, the verbal "communication and story-telling" side, and especially the area in-between those extremes. Our members are professionals, students, consultants, and entrepreneurs that love data and understand the potential value it brings for society, business, and government. 

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