Pop up shop fundamentals for new entrepreneurs - Wichita

In this online session designed for the Wichita community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our city. You will learn about selecting the right location, navigating local legal requirements, attracting Wichita customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Wichita is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at a local market to storefronts in areas like Old Town or the Delano District. You will also get insights on the types of permits and licenses you might need from the City of Wichita to operate legally. Understanding these local basics early on prevents major headaches.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a Wichita flair. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the local community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to target the Wichita area before, during, and after your event. We will touch on using social media to build excitement and collaborating with other local Wichita businesses. This part of the pop up shop fundamentals is key to maximizing your return. While this talk is tailored for Wichita, its online format makes it accessible to anyone, anywhere.

You will discover more about:

• Key criteria for choosing a profitable Wichita location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing