Pop up shop fundamentals for new entrepreneurs - Victoria

In this online session, get insights on pop up shop fundamentals tailored for Victoria's new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in our unique city. You will learn about selecting the right location, navigating local requirements, and attracting Victoria customers. While designed with the Victoria market in mind, this online event is accessible globally, providing a clear roadmap for your first venture.

Finding the perfect spot in Victoria is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts in neighbourhoods like Fernwood or Oak Bay. You will also get insights on the types of permits and licenses you might need from the City of Victoria to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects Victoria's character, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your Victoria pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement within the Greater Victoria community and collaborating with local partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in the local market.

You will discover more about:

• Key criteria for choosing a profitable location in Victoria
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the Victoria market
• Essentials for day-of operations and sales processing