Pop up shop fundamentals for new entrepreneurs - Radford

In this online session designed for Radford's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space within our community. You will learn about selecting the right location in the Radford area, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Radford is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from local market stalls to available storefronts. You will also get insights on the types of permits and licenses you might need to operate legally in our city. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable environment that resonates with the Radford community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement in the Radford area and collaborating with local partners. This part of understanding pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable local location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing

While this session focuses on the Radford business landscape, the principles are valuable for entrepreneurs anywhere, and all are welcome to join online.