Pop up shop fundamentals for new entrepreneurs - Kaukauna

In this online session designed for the Kaukauna business community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our area. You will learn about selecting the right local location, handling legal requirements, attracting Kaukauna customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Kaukauna is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to available storefronts. You will also get insights on the types of permits and licenses you might need to operate legally in Wisconsin. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience you create for your customers. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable environment that resonates with the Kaukauna community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with other Kaukauna partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your local return.

You will discover more about:

• Key criteria for choosing a profitable location in the Kaukauna area
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for our community
• Essentials for day-of operations and sales processing

While this online event is tailored with the Kaukauna entrepreneur in mind, the principles are valuable for anyone, and we welcome attendees from anywhere.