Pop up shop fundamentals for new entrepreneurs - Greensboro

In this online session for Greensboro entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in the Triad. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first Greensboro venture.

Finding the perfect spot in Greensboro is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts in areas like South End or Downtown. You will also get insights on the types of permits and licenses you might need from Guilford County to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with the Greensboro community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement in the Greensboro area and collaborating with local partners. This part of understanding pop up shop fundamentals is key to maximizing your return. While tailored for the Greensboro market, this online event is accessible globally.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing