Pop up shop fundamentals for new entrepreneurs - Elizabethtown

In this online session designed for the Elizabethtown community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in Elizabethtown. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Elizabethtown is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts in key commercial areas. You will also get insights on the types of permits and licenses you might need to operate legally in our city. Understanding these basics early on prevents major headaches later.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics that resonate with the Elizabethtown customer, creating an inviting atmosphere, and making the most of a small footprint. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement locally and collaborating with Elizabethtown partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

While this session is tailored with the Elizabethtown market in mind, the principles discussed are valuable for entrepreneurs anywhere. We welcome participants from around the globe to join us online and learn.

• Key criteria for choosing a profitable location in Elizabethtown
• An overview of common permits and insurance needs for local pop ups
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the local market
• Essentials for day-of operations and sales processing