Pop up shop fundamentals for new entrepreneurs - Baton Rouge

In this online session designed for the Baton Rouge community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan and launch a successful temporary retail space right here in our city. You will learn about selecting the right location, handling local legal requirements, and attracting customers, providing a clear roadmap for your first venture. While tailored for Baton Rouge, this online event is accessible globally.

Finding the perfect spot in Baton Rouge is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts in areas like Mid City or Downtown. You will also get insights on the types of permits and licenses you might need from East Baton Rouge Parish to operate legally. Understanding these basics early on prevents major headaches later.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's unique Baton Rouge story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build local excitement and collaborating with other Baton Rouge businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Baton Rouge location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing