Pop up shop fundamentals for new entrepreneurs - Austin

In this online session designed for Austin's creative community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in a dynamic market like Austin. You will learn about selecting the right location, handling local legal requirements, attracting Austin customers, and managing sales, providing a clear roadmap for your first venture in Central Texas.

Finding the perfect spot in Austin is more than just foot traffic on South Congress. We will discuss how to identify locations that align with your brand and budget, from a stall at an East Austin market to a short-term lease in the Domain. You will also get insights on the types of city permits and licenses you might need to operate legally in Travis County. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great Austin pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story with that unique Austin flair. We will cover visual merchandising basics, creating an inviting atmosphere that stands out, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with locals.

Getting Austinites to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement within the Austin community and collaborating with local influencers or neighboring businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in our competitive city.

You will discover more about:

• Key criteria for choosing a profitable Austin location
• An overview of common city permits and insurance needs
• Budget-friendly tips for visual merchandising with local appeal
• Pre-launch and on-site marketing checklists for the Austin market
• Essentials for day-of operations and sales processing

While this session is tailored with insights for the Austin market, the principles are valuable for entrepreneurs everywhere, so we welcome anyone to join us online.