Pop up shop fundamentals for new entrepreneurs - Augusta

In this online session designed for the Augusta community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in the Augusta area. You will learn about selecting the right local location, understanding regional legal requirements, attracting Augusta customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Augusta is more than just foot traffic on Broad Street. We will discuss how to identify locations that align with your brand and budget, from stalls at the Augusta Market to empty storefronts in the downtown area. You will also get insights on the types of permits and licenses you might need to operate legally in Richmond County. Understanding these local basics early on prevents major headaches later and ensures your Augusta pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract Augusta shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our local culture, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the community.

Getting people to your Augusta pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement with local hashtags and collaborating with other Augusta businesses. While this online event is tailored for our local market, the principles are valuable for entrepreneurs anywhere. Understanding these pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Augusta location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Marketing checklists for before and during your local launch
• Essentials for day-of operations and sales processing