Free

Podcasting To Grow Your Business

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3rd Space Cowork

142 Lafayette Street

Newark, NJ 07105

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Event description
Learn the best ways to use podcasting to expand your audience and acquire new customers

About this Event

Each month, more than 100 million Americans listen to a podcast. Those listeners tend to have higher income, are more likely to follow and engage with businesses on social media, and 69% report that podcasts make them aware of new businesses or products.

This explosive industry is opening the doors for businesses of all sizes, in all industries, to engage the public in a way never before possible. The barriers to entry are low, but there are many factors to consider if you want to use this technology in an effective, cost-efficient manner.

This discussion will cover why a business might want to start and maintain a podcast, how to begin planning one, and what pitfalls to avoid. Some of the topics will include:

  • Goals and expectations for your podcast
  • What format it should take
  • What content it should include
  • Recording and post-production technical needs
  • Various production elements (music, intro/outro, artwork, etc.)
  • Distribution (Apple, Google, Spotify, etc.)
  • How to leverage podcast content for greatest impact

The workshop will be led by award-winning podcast producer and Newark resident, Manny Faces. Manny has helped launch several podcasts across multiple industries, including small business, marketing, journalism, music and entertainment, nonprofit, personal brand building, and more. His work has been awarded several major industry accolades.

This event is free and open to all businesses, individuals, or organizations that are interested in learning how podcasting can help elevate and amplify their reach and increase their revenue.

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3rd Space Cowork

142 Lafayette Street

Newark, NJ 07105

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