This 60-minute intensive online webinar shows you how to plan, execute, launch and market a podcast for distribution on Itunes, Stitcher, Google Play Music, Spotify, and other platforms. It's for organizations who want to advocate for a cause, businesses seeking new customers, and individuals seeking expression, diversity, and fun.

Presented by Mark McDonald, CEO of Birkdale Media

* Choosing your format and planning your presentation. How to organize the show.

* Cost-effective equipment to use; Microphones, mixers, editing software, music platforms, distribution platforms.

* Microphone and interviewing techniques - and getting the best from interviewees

* Script-writing and storytelling techniques - how to target, sustain, captivate and maximize your audience

* Voice-over techniques - and how to use your authentic voice for commentary

* Editing - software choices, editing training and skills

* Post-Production, how to launch and get noticed on Itunes and other platforms, budget and social marketing strategies