PMM 2.0: Redefining the PMM Role to Drive Maximum Impact

PMM 2.0: Redefining the PMM Role to Drive Maximum Impact

For years, PMMs have been the executional backbone of GTM — the ones who ensured every launch, playbook, deck, and battle card came together flawlessly to guide sales, marketing, and product teams. Their work connected insights to action and ensured the business spoke with one cohesive voice.

But the landscape is changing. AI and automation are now taking over much of the executional work PMMs once owned. This raises a critical question: If AI can deliver traditional outputs, what is the role of the PMM today — and how can it evolve to create even greater impact?

We’re bringing together 50 PMMs and product marketing leaders for a private, off-the-record discussion on PMM 2.0 - the next chapter of product marketing in the age of AI.

Join us for a candid discussion on:

• Today’s PMM landscape: The scope of work and the available tools
• Beyond Asset Generation: Building & distributing strategy at scale
• How an integrated environment connects research, targeting, and positioning to support GTM at scale.

Agenda:
5:15 – 5:30 PM: Welcome Mixer & Check-In
5:30 – 5:45 PM: Opening Talk: Framing the Shift
5:45 – 6:25 PM: Panel Discussion: PMM 2.0: Beyond Asset Generation — Building & Distributing Strategy at Scale
6:25 – 6:40 PM: Spotlight Session: The Product Marketing Environment
6:40 – 7:30 PM: Networking & Refreshments

Who should attend:
This session is ideal for professionals across the product marketing spectrum, including:

• Product Marketing Managers (PMMs) looking to move from execution to strategic leadership.
• Senior and Lead PMMs driving GTM strategy and cross-functional alignment.
• Director and Head of Product Marketing shaping organizational impact and team evolution.
• Growth and Segment PMMs focused on positioning, messaging, and scaling GTM efforts.
• Content and Enablement PMMs seeking to integrate AI and automation into their workflows.
  
  Limited seats available! Don’t miss this opportunity to join leading PMMs shaping the next era of product marketing.