Balancing Product Portfolios
Most product managers have many more new product ideas than can be developed and commercialized with available resources. Choosing the “right” products to pursue in an environment of competing, often contradicting, corporate requirements can be paralyzing. This presentation will provide a straightforward, adaptable framework for prioritizing projects in a way that results in a strong, balanced portfolio of projects that is completely aligned with corporate strategies and decision-making criteria.
Presenter: Pete Frickland
For 20 years, Pete headed product development at Cascade Designs in Seattle. During that time, he oversaw the integrated growth and development of several well-known outdoor brands, including Therm-a-Rest, MSR, SealLine, Platypus, PackTowl and Tracks. Along the way, he was instrumental in the development and commercialization of hundreds of new products. For the past 7 years, Pete has been an independent consultant specializing in the application of pragmatic product development management processes, methods and tools that have proven themselves to be effective at getting more of the right products to market, faster, and with fewer resources.
About the PMC:
The purpose of the PMC is to provide high quality events and online resources for product lifecycle professionals to connect, share, participate, and learn.
Events: The PMC organizes and hosts highly interactive and informative presentations, in-depth case studies and networking events. Presentations covering advanced topics in product management and marketing are given by recognized industry experts from the Pacific Northwest and beyond. Members also present real-world challenges, benefiting from in-depth group feedback and discussion. All events provide a relaxed environment and adequate time for members to interact with each other.
Online: The PMC hosts a free online community designed to facilitate networking and education activities between and around events.
When & Where
Product Management Consortium
Where product people Connect, Share, Participate and Learn.