£463 – £515

Planning & Developing a Public Relations (PR) Strategy

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Location

PA Training

Northern & Shell Building

10 Lower Thames Street

London

EC3R 6EN

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Planning & Developing a Public Relations (PR) Strategy


Overview (1-day Course)

This comprehensive course will give you a much greater understanding of how to plan media and PR campaigns. It covers the principles of PR strategy, planning to budget and measuring campaign effectiveness. Using a mix of practicals, discussion and presentations that will give you the tools you need to plan your PR effectively.

Anyone who wants to bring some structure and rationale to their PR. Whether you work in marketing, PR or are looking to use PR for your organisation, acquiring the skills to analyse, plan and measure it will make all the difference.


Why trust us?

We understand what makes a media success. As the national news agency for the UK and Ireland, our client list includes every national news provider across TV and radio, as well as every national newspaper.

PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of innovation.



Course Outline


Strategic planning and its impact on the PR planning mindset

  • The principles of three-stage strategic planning.
  • How strategic planning and PR planning work hand-in-hand
  • The importance of setting clear PR objectives


Putting an audience at the heart of your strategy

  • Identifying your audiences and prioritising your targets
  • Choosing channels to target your audience
  • Case studies that illustrate successful PR strategies in action


Research tools and how to use them

  • How to carry out cost-effective research
  • The importance of media analysis
  • Why it’s good to be cautious about your social media measurement


Monitoring and evaluation

  • The pros and cons of professional media monitoring
  • Traditional evaluation value, PR reach, messaging, tone, sentiment
  • Advanced media evaluation techniques


Budgeting – how to make your campaign deliver value for money

  • The three key elements of PR budgets
  • Breaking down your campaigns into measurable elements
  • Understanding the importance of the human input into your campaign


Presentation and implementation – tips on making your campaign work hard

  • How to present a PR plan
  • Breaking up your PR plan into clear sections
  • Analysing the mechanics and thinking them through



Recent Feedback


"Really interesting and incredibly useful. It will certainly help our organisation by creating a smarter PR strategy that is realistic, measurable and effective."

- Royal Navy and Royal Marines Charity


"Very good course covering aspects of PR which was very helpful."

- Hyundai UK


FAQs

How do I get to the event?

Our courses are held at PA Training’s facility in Monument, central London and is just a few minutes’ walk from Monument tube station.

London Bridge, Bank, Tower Hill and Fenchurch Street stations are also close by. You can find us on the map, here.

PA Training

First Floor

Northern & Shell Building

10 Lower Thames Street

London EC3R 6EN

What are the course timings?

All courses start at 9:30 am and finish around 5:00 pm.

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Date and Time

Location

PA Training

Northern & Shell Building

10 Lower Thames Street

London

EC3R 6EN

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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