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Planner Pricing: How Much Others Charge & What Clients Want to Pay

Event Leadership Institute

Registration Information

Registration Type Price Fee Quantity
February 12 | 1:00 pm EST | Planner Pricing
$40.00 $1.20

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Event Details

About the Webinar

In late 2012 the Event Leadership Institute conducted a global survey of 300 event/meeting planners to find out how they charge for their services, how much money they make on an event, how much money they make in a year, and other related questions. We then asked similar questions to clients (in-house planners), such as what pricing models they prefer, how much they think planners make, what rates they want to pay, etc. This class analyzes the data uncovered in the survey, and provides a unique window into an area few people talk about: how and how much planners charge, and what their clients think about that.



  1. Show how much planners charge per hour, broken down by years of experience, region they’re located in, and other variables. Compare that to what clients want to pay per hour.
  2. Show how much planners make per event and per year, broken down by years of experience, and compare that with what clients think planners make.
  3. Compare results of planner fees by region and office location (out of their home vs. an office), and how much clients care if they have an external office.
  4. Show which pricing models planners use (markups, flat fees, hourly fees, percentage of budget, commissions), and explain what clients prefer.

 * Webinar access is available at no additional cost to PAID ELI subscribers.  (Subscribers please check your inbox for the details).  Subscriptions are $25 / month, or $250 / year (2 months free) and include unlimited access to all on-demand video classes, white papers, interviews and webinars.  For more info click here.


About the Instructor


HG Photo

This webinar will be conducted by Howard Givner, founder and executive director of the Event Leadership Institute.  Prior to this, Howard founded and ran Paint The Town Red, a leading event/meeting planning firm, for 20 years before selling it to the Global Events Group, the #1 event agency in Spain.

Have questions about Planner Pricing: How Much Others Charge & What Clients Want to Pay? Contact Event Leadership Institute




Event Leadership Institute

 Launched in June, 2011, the Event Leadership Institute provides the highest quality educational programs, and features top thought leaders and industry influencers sharing their insights at live events throughout the country. We strive to empower a more educated planner to produce smarter, more creative, and cost-effective events. 


We stand behind the quality of our content and back all of our online classes and live events with a 100% money-back guarantee if you feel you did not learn what you expected to.


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Kevin White | President-Elect, ISES International, Adjunct Professor, NYU

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Lyn Stout | A Bond Event

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Ceci Johnson | Founder, CECI New York

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David Adler | CEO, BizBash

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Jharna Jaisinghani | Owner, Artistic Affairs

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