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PLAE Academy

Michael Roderick

Monday, December 12, 2011 at 4:00 PM - Sunday, December 18, 2011 at 7:00 PM (EST)

PLAE Academy

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Raising Money section 1-12/12 4pm-6pm 1 Ticket Ended $25.00 $1.62
Building the foundation of your Theatre company 12/14 4-6pm 5 Tickets Ended $25.00 $1.62
Turning yourself into an agent 12/15 4pm-6pm 3 Tickets Ended $25.00 $1.62
Finding new business in a tough economy 12/16- 12pm-2pm 5 Tickets Ended $25.00 $1.62
Managing Creatives 12/17 10am-12pm 5 Tickets Ended $25.00 $1.62
Idea-vestment- Turning your idea into a business- 12/17 2pm-4pm 5 Tickets Ended $25.00 $1.62
Creating and Selling your own class 12/18 10am-12pm 5 Tickets Ended $25.00 $1.62
Artistic Leadership Training 12/18 2pm-5pm 5 Tickets Ended $25.00 $1.62

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Event Details

Announcing the opening of PLAE Academy

The vision: After having taught for 8 years, I came to realize that the small classes often had the advantage of getting more done and each student got individual attention. When I had a class of 10, I was able to really help each and every student achieve their goals. When I had a class of 33, many students lost out. When I satrted teaching artists I learned that the same rule applied. The larger classes ended up not being as effective as the smaller ones, so I decided to take this model and make it available and accessible for artists of all income levels. The goal is to build a completely virtually school which teaches all of the things artists, don't get to learn. For this the pilot program, I have broken down my own lessons into 8 very specific classes. As the school grows, I will bring on other instructors and offer more classes. 

How it works: Just like a school, PLAE Academy will offer very specific targeted class offerings. The classes are limited to five seats. If all seats in the class are filled, then the class will be taught, if under 5 enroll, the class will not be taught. If a class fills up quickly and there is demand, a second section of the class will be opened. Once enrolled, you will be notified when your class is full. As soon as it is, you will get the location emailed to you with any other materials. 

Class Offerings

Raising Money- A comprehensive two hour course in which we will discuss methods for fundraising as well as rules and regulations regarding the raising of funds. You'll learn techniques for getting people on the phone, tips on ways to find new prospects, and advice on what not to do when approaching donors and investors.

Monday December 12th 4pm-6pm

Building the foundation of your Theatre Company- In this course we will discuss why people start theatre companies and what is best practice in the first year. We will also discuss the mission and vision of your company and how to get support that lasts for years to come. If you're starting a company, you need a good foundation. Get it here. 

Wednesday December 14th- 4pm-6pm

Turning yourself into an agent- In this course you will learn about how you can develop the same skills as a promoter and use those skills for your friends or yourself. Discover why some people always pick up the phone and why others press ignore. Once finished, don't be suprised if your friends start asking you to represent them! 

Thursday December 15th- 4pm-6pm

Finding new business in a tough economy- In this course we'll discuss where you should be offering your services and ways to find new customers and prospects. We'll cover why so many businesses fail because they are going after the wrong customer as well as systems to keep your current customers coming back for more.

Friday December 16th  12pm-2pm

Managing Creatives- In this course you'll learn all about how to handle your team without losing your mind. You'll learn valuable techniques that help keep the calm in the eye of the storm. You'll also learn what not to do when conflict arises with your team. Perfect for anyone entering into a management position. 

Saturday December 17th  10am-12pm

Idea-vestment-Turning your idea into a business- All you need to take this course is a cool idea. We will spend the time discussing ways that you build that idea into a viable business model. We'll discuss structure, marketing, and pricing as well as ways to test the idea to see how well it fits the market. 

Saturday December 17th 2pm-4pm

Creating and Selling your own Class- Want to teach? Are you really good at something and think that you could teach it to others? In this class you'll learn how classes are structured, marketed, and sold. You'll also learn the best ways to get your students coming back and recommending your class to others. If you ever wanted to teach a class, but were worried about not having the tools, this one is for you! 

Sunday December 18th  10am-12pm

Artistic Leadership Training- The only advanced course offering. In this class we'll be discussing the role of a leader, what makes a group follow you and how you can manage the expectations of your organization. The class will focus on best practices of arts leadership as well as tools and resources for arts leaders

Sunday December 18th  2pm-5pm

For this pilot program, the classes will be offered at $25. They are first come, first served. 

To your success,

Michael Roderick


PLAE- Program for Launching Artistic Entrepreneurs

Have questions about PLAE Academy? Contact Michael Roderick


Monday, December 12, 2011 at 4:00 PM - Sunday, December 18, 2011 at 7:00 PM (EST)

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Michael Roderick

Michael Roderick is the CEO of Small Pond Enterprises, LLC.

Small Pond Enterprises seeks to support connectors, innovators, and entrepreneurs with a range of personalized educational services provided by expert consultants who develop an individualized process for creating quality work that is supported by a customized, viable business model. Additionally, by connecting entrepreneurs with resources, people, and advisers, we bring disparate communities together and help them to establish mutually beneficial relationships.

At Small Pond we believe that everyone has the capacity to be an entrepreneur and we hope to foster a community of connected change-makers who are confident and self-sufficient and who have built sustainable, well-supported businesses that leave a legacy and successfully operate in both the artistic and entrepreneurial worlds.

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