March 14, 2017
Pixels to Platform: Marketing for Creative People -- Gabriela Pereira
Writing a great book is only the first step. To make an impact in this digital age, you must know how to market yourself and build an online platform. It might feel like you’re being pulled in a million directions, like you have to join every social media platform or or new gimmick that pops up.
Don’t worry. Building your platform doesn’t have to be painful. You don’t have to sell out to sell books. In this session, you will learn concrete steps for building your online brand so you can forge meaningful connections with your readers. You will get strategic techniques that you can implement right away so you can reach your own unique goals.
Gabriela Pereira is a writer, speaker, and self-proclaimed word nerd who wants to challenge the status quo of higher education. As the founder and instigator of DIYMFA.com, her mission is to empower writers to take an entrepreneurial approach to their education and professional growth. Gabriela earned her MFA in creative writing from The New School and teaches at national conferences, regional workshops, and online. She is also the host of DIY MFA Radio, a popular podcast where she interviews bestselling authors and offers short audio master classes. Her book DIY MFA: WRITE WITH FOCUS, READ WITH PURPOSE, BUILD YOUR COMMUNITY is out now from Writer’s Digest Books.