This professional development luncheon panel will be made up of folks from different industries, moderated by a former broadcast reporter. The purpose of the discussion is to dig into what makes a good story – what has been successful and identify commonalities across industries and what’s unique to each industry.

The panelists will include:

- Whitney Murray, Marketing Director, Fennemore Craig P.C.

- Sarah Broome, Senior Public Relations Specialist, Microchip

- Ashley Shick, Director of Communications & Public Affairs, Bashas’

- Jared Johnson, Manager, Marketing Technology and Analytics, Phoenix Children’s Hospital

The panel will be moderated by Masada Siegel, Media & Marketing Strategist and former Producer & Writer at Newsweek, CNN, Fox News among others