Pitch, Pass or Play
$15 – $30
Pitch, Pass or Play

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General Assembly Santa Monica

1520 2nd Street

Santa Monica, CA 90401

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It’s a digital jungle out there. How can marketers combat clutter to increase brand engagement, build loyalty, generate leads-- and grow sales?

Silicon Beach tech start-ups to the rescue.

Join us for Pitch, Pass or Play

Where early stage companies with innovative digital marketing solutions present to a panel of industry execs. It’s high energy fun….and includes cocktails ;)

How It Works

Round 1: Each company has 1-minute pitch to persuade the judging panel why they should move on to the next round.

Judges Chat – Judges discuss technology, industry trends and their own projects/focus.

Round 2: Those chosen to play on receive 3 more minutes with A/V and 3 minutes of judges’ questions.

Winner announced.


Allison Dollar: CEO, Interactive Television Alliance

► Philip Rebentisch: President, AMA Los Angeles

The Judges

Influential entertainment, media and brand executives will put pitchers through their paces.

The Walt Disney Studios

Karin Gilford: SVP/GM

true[x] A Division of Fox Networks

Alanna Strauss: Vice President, Creative Strategy


Thomas Jorion: Strategy & Innovation

Rubicon Project

Krista Thomas: VP Product Marketing, Mobile & Video

PwC Experience Center

Devon Ferreira: Director and Strategy Practice Lead

Engine Shop

Hal Burg: Vice President


Scott Holmes: Co-founder

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General Assembly Santa Monica

1520 2nd Street

Santa Monica, CA 90401

View Map

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