$550

PIO (Public Information Officer) & Media Training

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$550

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Chatham County Sheriff's Office

1050 Carl Griffin Drive

Savannah, GA 31405

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Event description
Participants will discover the power of public perception and develop strategies to inform, engage, and empower their community.

About this Event

PIO (Public Information Officer) & Media Training

Hosted by the Chatham County Sheriff’s Office.

Law Enforcement’s image has a direct impact on its ability to prevent, manage and solve issues. Without the support from the community police protect; police cannot succeed. The dependability of being a caring, professional, and ethical organization is vitally important. By ensuring consistent positive character of your department, your community will faithfully trust the dependability of their local law enforcement.

Everyday, employees are on the front line and scrutinized by the community and media. Police should always remember that the public is constantly watching and listening, and will often utilize public platforms—such as social media—to voice their thoughts opinions.

During this four-day training, participants will discover the power and importance of public perception. You’ll learn strategies to improve your agency’s reputation within your community—especially during a time of crisis. Strategic messaging that helps inform, engage, and empower your community is the foundation to building legitimacy—during both favorable and adverse circumstances.

Topics Covered

  • THE IMPORTANCE OF IMAGE & TRUST: Trust is the cornerstone of good policing and ensuring a safe community. Effective direct and indirect communication helps develop the necessary positive image of law enforcement. Communicating internally is equally as important as within your community.
  • THE MEDIA: Traditional media have a unique set of wants and needs. This session uncovers the media’s primary goals and tactics to help effectively communicate to your community.
  • STRATEGIC MANAGEMENT OF MESSAGE: The keys to success are thoughtful preparation, management and consistent monitoring of your messages, public perception, and story coverage. You’ll discover simple strategies to best utilize various communication platforms.
  • PRINCIPLES FOR COMMUNICATING IN TIMES OF CRISIS: Developing a strong connection with your community before a crisis is important, however the communication approach taken during unprecedented times is unique. Simple and understandable messages articulated with a positive outlook will help your agency and community move forward through difficult times and beyond.

Instructed By: Judy Pal

With more than 30 years’ experience, Judy Pal has served in management positions with police, private sector and the professional sports and entertainment industries in both the U.S. and Canada.

Prior to embarking on a full-time teaching and consulting career she served as an Assistant Commissioner with the NYPD, Director of Operations for FBI-LEEDA, Chief of Staff with the Baltimore and Milwaukee Police Departments, and was a member of the command staff of the Atlanta, Savannah, and Halifax (Canada) police departments.

She has extensive crisis communications experience dealing with sensitive and image-threatening issues including criminal conduct of employees, terrorism events, and natural disasters.

She has consulted for international police agencies in Canada, Chile and Trinidad and has taught and spoken at events across North America, as well as Australia, Uruguay and Manilla.

Pal holds a Master’s Degree in Public Relations and earned her Certificate in Police Leadership from Dalhousie University in Canada.

She spent five years in television news and four years with a public relations firm before moving to law enforcement.

10-8communications.com

Hotel Accommodations

Registered participants may reserve a discounted group-rate hotel stay at the Holiday Inn Express: Savannah-Historic District by clicking here.

Additional Information

Contact Parla Parker, PIO at piparker@chathamcounty.org

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Date and Time

Location

Chatham County Sheriff's Office

1050 Carl Griffin Drive

Savannah, GA 31405

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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