$20 – $80

Physical Product Development Advice for Startups

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Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

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No Refunds

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“Startups, in general, are like roller coasters; adding hardware to the mix just makes them even more stomach-churning.” - Eric Migicovsky, Partner at Y Combinator, and Founder of Pebble

Startups that make physical goods face a unique set of challenges. To simply spec out a product, many need expertise from formulators and materials experts - which is much more scarce than digital product expertise. A step of iteration can take months and, often, coordination with multiple manufacturers. With sizable unit costs, these businesses tend to have high working capital needs which can make venture funding much harder to raise.

But even with all these challenges, many startups are growing and thriving. They’re taking advantage of new tech, an evolving manufacturing space, marketing channels, and the changing habits of consumers to build new products that make our lives better.

Join us on June 5th for a panel on physical product development. We’ll discuss the challenges and opportunities of physical product startups, and what it takes to succeed. We’ll discuss

  • Developing prototypes and finding product/market fit
  • Finding manufacturers and distributors
  • Marketing your product
  • Scaling production of your product
  • Fundraising for your physical product startup


About the panelists

  • Eunice Byun is the Co-founder and CEO of Material, a new e-commerce company for home cooks featuring can’t-cook-without-them essentials that are intentionally designed, affordable and meant to last a lifetime. Prior to launching Material with her co-founder David Nguyen, Eunice was the Vice President of Global Digital at Revlon. Eunice's career started in finance at Goldman Sachs, which later led her to a position in new business development at Maidenform. Her diverse professional experience built the foundation for starting her own successful e-commerce brand in the kitchen industry, where Eunice spent much of her childhood as the daughter of a restaurant owner.
  • Kaiwei Tang is the Co-founder and CEO of Light. His Light Phone is leading a grass-roots revolution against our over-connected digital culture. Light was born as a refreshing alternative to the tech monopolies that are fighting more and more aggressively for our time and attention. Kai’s unique background and a decade of experience in tech, design and human-centered research led him to the creation of Light and Light Phone. His designs have since won several awards from iF Design Award, Red Dot Design Award, Design NYC, etc. In 2014, Google invited him to participate in their inaugural design incubator in NYC. He is also the only designer who received full sponsorship from Google.
  • Alexander Harik is the Founder of Brooklyn-born Zesty Z, an emerging brand with national placement that makes exciting condiments and awesome popcorn featuring Za’atar, a famous Mediterranean thyme and herb seasoning. Global flavors are trending in the food industry and Za'atar is leading the charge. Zesty Z's products are available in 600+ locations across the country, including Whole Foods Markets. Zesty Z has been featured on NPR's "How I Built This", The Boston Globe, Epicurious, Delish, and The Wall Street Journal. In 2016 Alexander left finance to launch Zesty Z with his mother Lorraine, aka "Zesty Mom".
  • John Mascari is the Co-Founder of Blueland, a company that's reimagining everyday products to save you money and space, without any plastic waste. Formulated in never-been-seen before formats, Blueland's products are also optimized for a lower carbon footprint as they are 300x lighter (and 30x cheaper) to ship than the conventional equivalents. Blueland won the Harvard Business School Global Alumni New Venture Competition (and also won Crowd Favorite) in 2019. The Company has been covered by Forbes, Fast Company, TechCrunch, Vogue, Well + Good, Cheddar, Mic, etc. Prior to founding Blueland, Mascari founded Bundle Organics, which was acquired by 1908 Brands in 2018.
  • Tina Hedges is the Co-Founder and CEO of LOLl Beauty, the world's first zero waste, superfood organic beauty brand. LOLl's products include food grade, raw, minimally processed, earth-friendly products as well as easy-to-follow recipes for customization at-home or offline at the company's blending bars, enabling customers to easily personalize their own, pure and potent skin, body, bath and hair treatments. Tina is a brand alchemist with a decade or two who has held positions in worldwide brand management roles at L’OREAL, The Estee Lauder Companies, Halston Borghese and LVMH. She has spent the last few years at start-ups, and has been primarily focused on advising clients on redefining and reinventing their future in categories like baby bottles, biotech & personal care.

Schedule

6:30 - 6:50: Drinks & Networking
6:50 - 7:50: Panel
7:50 - 8:15: Audience Q&A
8:15 - 9:00: More Drinks & Networking


About us

Stacklist hosts startup events in NYC to help entrepreneurs learn from successful founders & experts. Previous speakers have included the founders of Greenhouse, Movable Ink, x.ai, and Techstars. You can find all of our past events and speakers here!

If you have any questions, please email me at danny@stacklist.com.


Our partners

Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.




Audio transcripts, videos and photos will be taken at the event. As an attendee, you acknowledge that such recordings, videos and photos may be used for promotional or marketing purposes.

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Date and Time

Location

Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

View Map

Refund Policy

No Refunds

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