BUSINESS OF FASHION SEMINAR LINE-UP

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Thursday, October 3, 2019

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9:00am "The World of Natural Eco-Textiles and Digital Printing with Them"

- Asher Sinclaire, Digital Eco-Artist and Architect for the Future of Natural Eco-Textiles ashersinclaire.com

Are you passionate about sustainable fashion alternatives and incorporating natural textiles into your future design projects? Digital Eco-Artist, Asher Sinclaire, will discuss how he has evolved into an eco-textile advocate and designer. He captures imagery to create nature inspired designs and prints them on eco-textiles. Learn about natural biodegradable eco-textiles, how to define them, identify their origins, how they benefit the fashion industry and environment, certifications, non-toxic inks, digital direct-to-fabric printing, greenwashing, and engage in a hands-on experience to compare eco-textile samples.

10:30am "State Forty Eight- Your Community is Crucial for Success”

- Michael Spangenberg & Stephen Polando, Statefortyeight.com

Learn why community is the recipe behind the success of TOP LIFESTYLE brand, State Forty-Eight and why this is crucial for YOUR brand to succeed. The owners will share their story and why they joined Phoenix Fashion Week. They will illustrate the challenges of growing a brand from nothing to something. Find out what community has done for their brand image and sales. Attendees will find out what the future holds for this homegrown brand.

12:00pm "What’s next? Turn your creative passion into a career!"

-Amanda Jacobs and Ciara Galli-Saldana, Fashion Connection Founders - @FCiAZ

Fashion Connection will discuss the resources and opportunities in Arizona’s fast-growing fashion community. Amanda and Ciara will talk about the various pathways to a career in fashion: student competitions, innovative student experiences, post-secondary education, internships, job shadowing, workshops and seminars, social media as a portfolio and creating your personal brand. Fashion Connection will break down each lane, what to expect, and how to strategically prepare for your career. Sign up for this seminar to celebrate creativity and learn how to incorporate it into your future.

Fashionistas $20 per seminar (book 2 seminars for the same day & 3rd seminar is (25% OFF)

Students $10 per seminar (book 2 seminars for the same day & 3rd seminar is (25% OFF) e-mail Brenna@phoenixfashionweek.com for Student Discount Code (must show proof of current enrollment)

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Friday, October 4, 2019

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9:00am -“LAUNCH Your Fashion Business in 10-Steps for Long Term Success!”

- Brian Hill, Executive Director, Phoenix Fashion Week & Fashion Rewired the Podcast

Learn the TOP 10-Steps EVERY fashion brand MUST master to ensure long term success. This hands-on seminar is perfect for apparel and accessory designers as well as any related fashion business, including Stylists, Photographers, Models and more. Be prepared to be challenged and be ready to leave with a new perspective along with skills that if followed will ensure the successful LAUNCH of your fashion business.

"I have personally worked with over 1,000 fashion designers, from start-up to established and put them on the road to success! Join me for a very informative and impactful workshop of what it REALLY takes to succeed as a fashion entrepreneur in today's SUPER competitive marketplace." -Brian Hill

10:30am “The Brand Blueprint- Create your Unique Brand Strategy and Stand Out in the Marketplace!”

- Alison Callaway, Phoenix Fashion Week

Branding your business is more than just picking a name and a logo. Your brand represents everything about your business…it tells customers what to expect in your product/service, it becomes a roadmap for everything that you do and it differentiates you from your competition. In a split second, potential customers will decide whether or not your “brand” is right for them…so your brand has to accurately convey the messages that you want them to receive about your product/service! This seminar will give you the tools to create your unique blueprint for a strong brand.

12:00pm "Sell Bigger" Successful Strategies for getting your products into the hands of consumers

-Alison Callaway, Phoenix Fashion Week

You have a great product or service, but you are struggling with getting it into the hands of your target customer…how do you connect in a more meaningful way with your customers? How do you get your products in front of retail buyers and onto their shelves? What steps can you take to increase your chances of selling higher volume? And what steps could hurt you?

Five Key Areas of Focus: * How to identify the most impactful channels for selling your product/service * Selling direct to consumers * Selling wholesale to boutiques and retailers * Getting your products on the shelves and in the hands of the customer *Developing your value proposition that will make your product/service stand out

Fashionistas $20 per seminar (book 2 seminars for the same day & 3rd seminar is (25% OFF)

Students $10 per seminar (book 2 seminars for the same day & 3rd seminar is (25% OFF) e-mail Brenna@phoenixfashionweek.com for Student Discount Code (must show proof of current enrollment)

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Saturday, October 5, 2019

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9:00am “The 6 Most Critical Components to Creating a Scalable, Thriving & Iconic Brand”

– Matt Gottesman - Entrepreneur, International Brand Architect, Growth Marketing Specialist, Podcaster & Influencer mattgottesman.com

Learn the 6 vital keys to running your brand like a business –

- Your branding (how people understand you),

- Your systems (how you manage your growth)

- Your owned media and distribution (how you communicate to the world)

- Your data driven marketing (how you calculate your marketing and revenue)

- Your business assets (how you protect yourself), and your influence (how you grow a community).

10:30am “The Business Behind Influencer Marketing, Blogging and Social Media”

- Audree López, Fashion and Celebrity Stylist, Editor and Influencer audreekate.com

Learn how to successfully navigate influencer marketing, social media and blogging as a creative. Whether you're a brand, business or individual, this course is for you! You'll learn how to define and establish your brand online, how to grow, find your niche audience and how to utilize influencer marketing, blog posts and social media posts to grow your business, credibility and income. Leave with key business practices: Editorial and content calendars, media kit, rates, pitching, and contract protocol.

12:00pm "The Power of Dressing - Behind-The-Scenes of a NYC Fashion and Celebrity Stylist"

- Audree López, Fashion and Celebrity Stylist, Editor and Influencer audreekate.com

Are you interested in becoming a fashion and celebrity stylist or strengthen your brand through editorial and social media photos and stylized shoots? Audree will discuss her 8+ years in the fashion industry, how she grew her businesses, what creates a successful stylist, photoshoot and brand, and the business behind styling. Audree will talk about the various sectors of styling: Editorial, Advertising/Commercial, E-commerce, Runway, Celebrity and Personal Clients. She will break down each avenue, what to expect, what you need to know (as a stylist or brand) and how to create a desirable product and brand. Leave with key business practices: styling, photoshoot and model protocol and how to market a brand successfully through styling.

Fashionistas $20 per seminar (book 2 seminars for the same day & 3rd seminar is (25% OFF)

Students $10 per seminar (book 2 seminars for the same day & 3rd seminar is (25% OFF e-mail Brenna@phoenixfashionweek.com for Student Discount Code (must show proof of current enrollment)