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Re-inventing Philadelphia's largest multilingual news website for a wider audience
Date & Time:
Thursday, April 10th, 5:00pm- 7:00pm
Location:
The Greater Philadelphia Chamber of Commerce 200 S. Broad St #700, Philadelphia PA 19102 - Dibona Room
Description:
Building a successful news website requires much attention to detail. From crafting a new topic taxonomy and designing an accessible user experience, to managing editorial workflows and delivering advertising across device platforms, creating a news website positioned to compete on an national level has it’s own set of unique requirements.
Add to this a few languages, as well as developer, creative and business constraints, and a news website becomes a distinct challenge and opportunity.
Join us for a panel discussion to get a behind the scenes look into the process, the challenges, and our solutions for building a large-scale, responsive, news website in Spanish and English. Presented by AL DÍA News Media, Tabula Creative, and Context. This panel will be invaluable for anyone planning to embark on their own website redevelopment project in 2014.
Moderator: Juliana Reyes, Lead Reporter, Technical.ly Philly
AL DÍA News Media is a dynamic news organization based in Philadelphia, with an increasingly national scope and reach. Our multi-platform news media organization showcases the fullness of the Latino experience in the United States — fostering engagement and driving a new American narrative.
AL DÍA empowers Latinos to write their own story and is the only news media organization that defines the Latino experience proactively. AL DÍA offers readers a unique perspective in the midst of the cluttered media landscape with its national news website available in English and Spanish, a newspaper, English-language events including media panels, political conversations, film screenings, and other ambitious content initiatives.
The content provided by AL DÍA across platforms actively impacts the lives of those who read it. Latinos find themselves fully represented; businesses learn about the fastest growing demographic in the country; and non-Latinos are engaged by content that doesn’t simply expand their cultural landscape but provides thoughtful and incisive attention to what’s happening throughout the nation. Other news media organizations may provide a means of communication between readers and advertisers, but AL DÍA creates an empowering and insightful partnership between the parties. AL DÍA blurs cultural lines to form one community. AL DÍA welcomes you to this community.
Our Philadelphia print product has a 96% market penetration.
In 2014, the company will be launching a website with a focus on national content generation.
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