PHILADELPHIA DESIGN CERTIFICATE & EVENT PLANNING CERTIFICATION PROGRAM
July 22-23, 2017
301 W Dekalb Pike
King of Prussia, PA 19406
9:30 AM-4:00 PM each day
Registration Fee $500
Includes the Design Certificate Course, the Event Planning Certification Program, Workbooks, Supporting Materials, Assessment Fees, Design Certificate and Event Planning Certification
As a graduate of both courses, you will create a reputation as a world class event planner and designer.
Class has limited seating for 24 participants. Registration is accepted on a first come first serve basis.
ABOUT THE DESIGN CERTIFICATE COURSE 9:30AM-12:30PM
-Discover your own event style
-Define your own formula for creativity
-Learn the process behind color theory, color palettes, fabrics, and styles
-Learn formulas for design and how to maximize your budget
-Learn how to create do-it-yourself floral centerpieces hands-on in class
-Learn how to create table-settings, dessert tables, and beverage stations
-Learn how to create sketches and CAD software options used by professional designers
-Learn how to sell your event design services
-Learn how to establish meaningful and profitable vendor partnerships to grow your career and business
-Learn how to price your projects and create cost analysis
-Learn how to set up and market your own event design business
-Create a hands-on buffet treat table as a final project
ABOUT THE EVENT PLANNING CERTIFICATION PROGRAM 1PM-4PM
Why Become A Certified Event Planner?
A certification opens the doors to opportunities to work with hotels, resorts, conferences, casinos, non profit organizations, corporations, religious organizations, and even more.
Award of Certificate
To earn a certificate, participants must complete the required accelerated training within two days. Students must complete an event planning assignment and a rigorous assessment in order to earn the certificate. Students who fail the course will not be recorded as attending the program.
Courses are limited to 24 participants. Register early, class is filled on a first come first serve basis. No exceptions.
The Event Planning Certificate Program is non-refundable or transferable.
Core course content includes:
Introduction to Special Events
• Meeting Planning Basics
• Food and Beverage Planning
• Event Marketing and Promotion
• Site Selection and Contract Negotiation
• Financial Management of Meetings & Events
• Starting your Own Business in the Meeting and Event Planning Industry
• Sponsorship and Fundraising
• Social Media in Event Marketing and Planning
• Event Portfolio Tips
COURSE CONTENT DESCRIPTIONS
Introduction to Special Events
Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event, define the event's format, select a location, and develop event activities.
Meeting Planning Basics
You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts involved in planning or coordinating a meeting, you can ensure a smooth running event. We will provide you with valuable resources for finding information, checklists, and event vendors. We also give you information about career opportunities in the event planning industry.
Food and Beverage Planning
Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will also provide formulas for order pricing, tips on menu planning, and how to plan for special menus and theme parties. We will teach you how to effectively communicate with catering staff, how to read contracts and confirmations, and on-site coordination guidelines.
Event Marketing and Promotion
Effective marketing and promotion to your audience is critical to your event's success. You will learn several marketing tools and techniques, and how to use them to your organization's advantage. You will get practical strategies in creating an event marketing communication action plan before, during, and after your program.
Site Selection & Negotiation
Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover how to make the initial contact with a site, what to negotiate, effective site inspection, how to contract with a site, cancellation clauses, and ADA requirements.
Financial Management of Meetings and Events
Creating a budget and developing a plan to implement it are essential for the success of any meeting or event. Participants will learn how to forecast revenues and expenses, how to prepare spreadsheets, cost control, and profit and loss analysis. Bring your calculator if you are ready to dive into the core of professional event planning!
Starting your Own Business in the Meeting and Event Planning Industry
When is the best time to start your own business? Think you have what it takes to succeed? We will explore the basics in building an event business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.
Sponsorships and Fundraising
Learn how to generate multiple revenue streams, design and sell corporate sponsorships, and get free Marketing and Public Relations for your events.
Social Media in Event Marketing and Planning
Learn how to use Social Media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event with announcing. During the event you can continue to market to those who couldn't make it. After the event you can promote your next event.
Event Portfolio Tips
Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.