$1,295 – $1,795

Pharma Patient Experience Masterclass (PCG)

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Location

The Grand Summit Hotel

570 Springfield Avenue

Summit, NJ 07901

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Event description

Description

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OVERVIEW
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The Patient Experience Masterclass will focus exclusively on ways for pharma brands to leverage new opportunities to shape, execute and optimize patient interactions.

Building on the success of the Pharma CX Summit, the Patient Experience Masterclass will focus exclusively on shaping and optimizing the patient journey. Join fellow senior executives from pharma brand, marketing and sales teams to discuss best practices and strategies for improving customer experience and design strategy to meet the evolving needs of patients. This event will bring together 80+ pharma marketing, sales, IT, UI/UX design execs, plus patients and advocates, for a two-day masterclass that will help you reimagine the patient journey.

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THE FACULTY
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10 pharma executives
5 health design experts
5 CX gurus from other industries

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THE EXPERIENCE
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Collaboration.
Networking.
Learning.

At the Patient Experience Masterclass 2017, you can expect an audience of ~100 attendees made up of pharmaceutical brand, marketing, sales, medical affairs, and IT teams, along with leading agencies, marketing, tech, and startups.

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THE FORMAT
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Fast.
Engaging.
Effective.

Format: 12 sessions of 25 minutes each

3+ Hours of Networking Breaks
Lunch & Breakfast Included
Reception to Follow


HOW MANY PEOPLE ATTEND?

At the Patient Experience Masterclass 2017, you can expect 100+ attendees made up of pharma brand, marketing, sales, and IT execs, plus leading agencies, experience design firms, consultancies, and other healthcare stakeholders.


WHAT MAKES THIS CONFERENCE DIFFERENT?

The ultimate objective of any conference is to gather with peers and exchange ideas.

In fact, our name—PanAgora—derives from Greek words meaning ‘where everyone congregates and shares.’

So what makes this event different from the countless other ‘pharma marketing conferences’?

Useful, targeted content.

Expert, dynamic speakers.

Fast and efficient formats.


WHO SHOULD ATTEND?

The Patient Experience Masterclass is the first of kind.

The conference will bring together pharmaceutical leaders dedicated to shaping and optimizing patient interactions by improving customer experience strategy.

If you are involved with improving the quality of your relationship with customers, this is the place to be.

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AGENDA
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PATIENT EXPERIENCE MASTERCLASS 2017
December 4-5, 2017 –– Summit, NJ –– Grand Summit Hotel

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Day One – December 4
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08:00 – 09:00 am Welcome Breakfast and Conference Registration Open
09:00 – 09:05 am Day One Opening Remarks from Conference Chair
Seth Painter, Business Development, HEALTHLINK DIMENSIONS

09:05 – 09:35 am CASE STUDY: Delivering Value to Patients
Learn how Pfizer has developed a new patient service focused on improving
outcomes for people living with hemophilia. Through a new spin on the classic
game, Minecraft, discover how Pfizer has created a new approach to hemophilia
education and activity tracking through wearables and CX.

Patrick Fogarty, Sr. Director, Medical Affairs, PFIZER

09:35 – 10:05 am Session TBA
10:05 – 10:35 am PANEL: 360° Look at Digital Patient Services
• What digital patient services are adding value and improving outcomes?
• Social listening insights and shaping the social patient experience
• Providing value to patients through content, tools, and education
• Keys to delivering value across touchpoints throughout the patient journey
• Designing digital services that patients need, want and understand

Edward Stelmack, Commercial Operations Lead, ASTRAZENECA
Augusto Penjasoff, Chief Digital Officer, MALLINCKRODT
Jared Shechtman, Director, Digital Strategy, EISAI

10:35 – 11:00 am NETWORKING BREAK

11:00 – 11:30 am OUTSIDE-INDUSTRY KEYNOTE
Design Thinking to Meet Customer Expectations

Creative destruction, accelerated disruption – we’re living through seismic
technological, geopolitical, financial and cultural shifts. What is the role of design
(and designers) in these turbulent times? Amid this complexity, acceptance and
adoption of design as a strategic capability have increased. Indeed, a growing
number of companies are building internal design functions as a strategic
competence. Moira will share an insider’s view on the implications for design and
design leadership - what it takes to fully activate design’s transformative power to
realize market relevance and meaningful results.
Moira Cullen, Vice President, Global Beverage Design, PEPSICO

11:30 – 12:00 pm How Do You Connect... When Your Patients Are in Control?

Everything is at our fingertips - literally. Mobile has forever changed the marketing
landscape and has created patients and consumers with tremendously high
expectations and dangerously short patience. Patient 3.0 wants answers on
demand, when they want it, and on the device they use most - their phone. How do
we keep up with this velocity of change and become brands that patients embrace
instead of ads patients avoid?
Garret Leahey, Healthcare Relationship Manager, GOOGLE

12:00 – 12:30 pm Don’t Just Deliver Support, Orchestrate on Experience
• Common challenges in building and running patient service programs
• Tools and techniques for zeroing in on patient needs
• Success factors in designing and optimizing a support experience
Mike Edwards, Sr. Director, Patient Marketing, LEO PHARMA (TBC)

12:30 – 01:30 pm NETWORKING LUNCHEON

01:30 – 02:00 pm The Essentials of Great Product Design

Explore three key components to creating great patient experiences:
• How to discover customer needs through observation
• Rapidly test & iterate new ideas without wasting development cycles
• Fostering cross-team collaboration that leads to customer empathy
Matt Baxter, Lead Product Designer, LUSCINIA HEALTH

02:00 – 02:30 pm Power to the Patient: The Role of Humans in Corporate Innovation
Cal Austin, Regional Director, Innovation, PFIZER

02:30 – 03:00 pm PANEL: PX Technolgy Advancements, Applications and Opportunities
• How are emerging technologies impacting commercial strategy
• Which technologies have the best potential for improved engagement?
• Building, enhancing, and improving patient relationships via digital health
• Examining the effectiveness of mobile – What’s working? What’s not?
Alex Romero, Digital Health Innovation Lead, GLAXOSMITHKLINE (TBC)
Bryan Zembrowski, Associate Director, Marketing, ALLERGAN
Joseph Habboushe, MD, Physician & Entrepreneur, NYU LANGONE

03:00 – 03:30 pm NETWORKING BREAK

03:30 – 04:00 pm CASE STUDY: Patient Experience for a Respiratory Drug in Rare Disease – From
Strategy to Operations
• Strategy: How do you identify the right support services for your Brand?
• Operations: How do you select and integrate the best systems, processes, &
partners and coordinate resources to deliver support?
• Impact: What are the benefits to the organization and how do you measure
them?
Rahul Bhatia, Sr. Director, Commercial Strategy, INSMED
Greg Klein, Managing Partner, NUVERA CONSULTING

04:00 – 04:30 pm FDA Update: Life Under the New Trump Administration for Pharma Marketers
This talk will review the impact of the latest moves by the administration on the
pharma industry and discuss the latest developments from the FDA.
Dale Cooke, Regulatory Expert, President, PHILLYCOOKE CONSULTING

04:30 – 05:00 pm PANEL: Shaping the Multichannel Patient Experience
• Where/how do you identify what MCM experience patients are seeking?
• What makes for a good branded experience for patients?
• How do you quantify the experience to know if you are engaging effectively?
• Incorporating a “human-centric” approach to marketing
• Determining which channels will be most effective for patient engagement
• Technology’s role in advancing digital marketing effectiveness
Kristen Winters, Integrated MCM, US Lead, Oncology, BAYER
Mike Edwards, Sr. Director, Patient Marketing, LEO PHARMA
Grant Castor, VP, Commercial Operations, SENTYNYL THERAPEUTICS

05:00 – 06:30 pm NETWORKING DRINKS RECEPTION

END OF DAY ONE

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Day Two – December 5, 2017
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08:00 – 09:00 am Day Two Conference Registration Open

09:00 – 09:15 am Day One Recap from Conference Chairman
Seth Painter, Business Consultant, HEALTHLINK DIMENSIONS

09:15 – 09:45 am Harness Video to Ensure Engaging Content and Proper Storytelling
• Enhance your brand’s digital content investment
• Educate patients through videos and animations while clearly explaining
complex topics
• Understand what is valuable content
• Relate to your user’s journey on an emotional level
Buddy Scalera, Sr. Director, Content Strategy, THE MEDICINES COMPANY

09:45 – 10:15 am Session TBA

10:15 – 10:45 am CASE STUDY: The Data Will See You Now! Patients with Cystic Fibrosis Pilot
Their Own Data Sets as the Primary Stake Holders.
CFTechnology.org represents a large community of patients with cystic fibrosis and
their supporters (18000 globally). 20 members ( Digital Opinion Leaders) are taking
charge of their valuable data sets on 17 fronts using a customizable app created by
Portable Genomics and devices such as spirometers, nebulizers and pollution
detectors. The University of British Columbia (with a world class, rapid sequencing
facility) will be measuring germlike variants and lung and gut microbiome. The
participants having access to their data in an organized fashion, can then decide
how/when/where and why to enter the discussion and various marketplaces.
Jeanne Barnett, President & Founder, CYSTICFIBROSIS.com

10:45 – 11:15 am NETWORKING BREAK

11:15 – 11:45 am Enabling Patients to Take Control of Their Healthcare
Hear from the Chapter President of the South Florida SMA and her family’s battle
with SMA. Hear recommendations for pharma on improving patient experience,
social listening, and creating valuable educational tools and services for patients.
Jennifer Miller-Smith, Chapter President, CURE SMA

11:45 – 12:15 pm PANEL TBA

12:15 – 01:30 pm NETWORKING LUNCHEON

END OF CONFERENCE



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Highlights From Our June 2017 Mobile Pharma Summit


THE EXPERIENCECollaboration.
Networking.
Learning.

At the Patient Experience Masterclass 2017, you can expect an audience of ~100 attendees made up of pharmaceutical brand, marketing, sales, medical affairs, and IT teams, along with leading agencies, marketing, tech, and startups.
Overview The Patient Experience Masterclass will focus exclusively on ways for pharma brands to leverage new opportunities to shape, execute and optimize patient interactions.

THE FACULTY 10 pharma executives
5 health design experts
5 CX gurus from other industries
THE FORMATFast.
Engaging.
Effective.


Format: 12 sessions of 25 minutes each

3+ Hours of Networking Breaks
Lunch & Breakfast Included
Reception to Follow


------------------------

Speakers

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Date and Time

Location

The Grand Summit Hotel

570 Springfield Avenue

Summit, NJ 07901

View Map

Refund Policy

No Refunds

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