San Francisco, California
London, United Kingdom
“Marketing Plans & Case Studies”
Tyler Bacon, Crescendo Assistant Vice President
- 11:15am to 12:00pm - Check in, Networking & Lunch
- 12:00pm to 1:00pm - Program
An effective multichannel marketing plan is smart and strategic. Discover the secrets of messaging, branding and segmentation for planned gifts lead generation. This seminar covers marketing best practices for websites, email, print, social media, and more. Learn how other organizations have dramatically increase their response rates and close gifts by coordinating their marketing plans to maximize efficiency and produce results.
Tyler is the Assistant Vice President at Crescendo Interactive where he specializes in Integrated Marketing. Throughout Tyler’s 10-years at Crescendo, he has helped hundreds of non-profit organizations achieve their goals by creating and implementing effective marketing plans specific to each organization. He has taught over 100 marketing seminars all across the country and has presented at various conferences.
Prior to joining Crescendo, Tyler worked for a variety of companies where he focused on sales, marketing and business development. He has a Business Management degree from Robert Morris University in Pittsburg, PA.
Tyler and his wife live in Thousand Oaks, CA with their two children, son - Dane (8) and daughter - Taylor (5). Tyler is the chair of the endowment committee for his church and volunteers the majority of his “free time” coaching his children’s baseball, softball, basketball and soccer teams.