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PGCNI - Crescendo's Crystal Truesdell, How to Get Your Donors to Respond to Your Marketing

Planned Giving Council of Northeast Indiana

Tuesday, October 17, 2017 from 11:15 AM to 1:00 PM (EDT)

PGCNI - Crescendo's Crystal Truesdell, How to Get Your...

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Non PGCNI Member 16 Tickets Oct 13, 2017 $30.00 $0.00
PGCNI Member 21 Tickets Oct 13, 2017 Free $0.00

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How to Get Your Donors to Respond to Your Marketing

Is your marketing producing results?  Discover the best ways to engage your donors and encourage them to respond based on research from Crescendo's latest marketing study. Learn the most appealing key words and phrases to use when marketing planned and blended gifts. Understand what messages engage your donors based on age and other demographic factors. Discover the winning ways to present charitable bequests, beneficiary designation gifts, life income options and more.

 

  • 11:15am to 12:00pm - Check in, Networking & Lunch
  • 12:00pm to 1:00pm - Program

 

October guest speaker Crystal Truesdell joined the Crescendo team in 2013 and serves as a Legacy Campaign Specialist. In this role, she provides one-on-one training sessions to help organizations build strong and effective marketing plans to increase bequests and legacy society membership.

Prior to becoming a Legacy Campaign Specialist, Crystal served as the Senior Integrated Marketing Coordinator, assisting GiftLegacy subscribers in technical and educational support. She received a Bachelor of Science degree in Finance from California State University, Northridge.



 

 PLEASE NOTE THE CHANGE IN LUNCHEON LOCATION

 

Parking will be available at USF's newly refinished lot across from the Goldstine Performing Arts Center on Ewing and Berry St.  

 

 

 

www.pgcni.com

Have questions about PGCNI - Crescendo's Crystal Truesdell, How to Get Your Donors to Respond to Your Marketing? Contact Planned Giving Council of Northeast Indiana

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When & Where


University of St. Francis Business Center
Historic Woman's Club - 3rd floor
826 Ewing Street
Fort Wayne, Indiana 46802

Tuesday, October 17, 2017 from 11:15 AM to 1:00 PM (EDT)


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PGCNI - Crescendo's Crystal Truesdell, How to Get Your Donors to Respond to Your Marketing
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