San Francisco, California
London, United Kingdom
"Reach, Engage and Retain Donors with Social Media"
Steven Shattuck, Bloomerang Chief Engagement Officer
- 11:15am to 12:00pm - Check in, Networking & Lunch
- 12:00pm to 1:00pm - Program
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
Steven Shattuck is Chief Engagement Officer at Bloomerang. In addition to leading the sales and marketing teams, he curates our blog, administers our weekly educational webinar series and hosts Bloomerang TV, a weekly video podcast that interviews fundraisers and consultants in the nonprofit sector.
Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, the Archdiocese of Indianapolis, the Domestic Violence Network, the Adoption Support Center, the American Heart Association and CICOA.
In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations enhance the impact of their work through collaborative office space, shared services, educational programming, and networking with other nonprofit professionals.
As a HubSpot Certified inbound marketer, Steven is a contributor to NTEN, Nonprofit Hub, Ragan, Social Media Today, Search Engine Journal, The Build Network, Technorati, Content Marketing Institute, Conductor and Business2Community. He is a frequent conference speaker and webinar presenter.
Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and son.