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Persuasive Technology 2007 - Stanford University

Persuasive Technology Lab, Stanford University

Thursday, April 26, 2007 at 9:00 AM - Friday, April 27, 2007 at 6:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Conference Registration Ended $849.00 $0.00
Super Late Registration (but still worth it!) Ended $1,549.00 $0.00
Media-X Invitation   more info Ended $1,549.00 $0.00

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Event Details

The Second International Conference on Persuasive Technology will be hosted by Stanford University on April 26 & 27.


Conference website:

This event is for people interested in how digital technology can motivate and influence people, a domain called captology. This includes the psychological and motivational effects of web sites, mobile phones, video games and more.

During two days you will learn from 40 short presentations by world-class experts (20 per day). This single-track event will be fast paced, yet offer plenty of breaks for you to meet others and discuss. 

Themes of the conference include:

  • trust & credibility online
  • online ads & marketing 
  • health behavior change
  • research methods in persuasion
  • persuasive video games
  • social networking & influence online
  • persuasion via mobile phones
  • ethics
  • learning

Registration includes food: evening receptions on Thursday and Friday, lunch both days, and dinner on Thursday. 

Conference organizers BJ Fogg and his team guarantee you will learn a lot, meet new people, and have fun (especially compared to most academic conferences). Some comments about their last Stanford event are below:

  • "the best run conference I've ever attended" -psychology professor
  • "very engaging and worthwhile!" -industry researcher
  • "a great conference at a great price" -designer at a startup
  • "truly very good & innovative" -social scientist from Europe
  • "I met interesting and strategically practical folks." -startup CEO
  • "a wonderful event" -journalist for national magazine 


Photo Directory 
We want to help people learn names and faces before the event. This will make the conference better for everyone. To encourage cooperation the registration price is reduced for people who agree to send in a photo we can put online.

Post-conference Weekend in Wine Country 
After the conference BJ Fogg will host an optional, unofficial weekend getaway in California's wine country - April 28 & 29. This event is free and includes winery tours, dinner, and Sunday brunch by the Russian River. You will be notified how to sign up

Have questions about Persuasive Technology 2007 - Stanford University? Contact Persuasive Technology Lab, Stanford University
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When & Where

Stanford University
We'll send out the exact campus location later

Thursday, April 26, 2007 at 9:00 AM - Friday, April 27, 2007 at 6:00 PM (PDT)

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Persuasive Technology Lab, Stanford University

The Persuasive Technology Lab creates insight into how computers -- from web sites to mobile phones -- can be designed to change what people think and do. The lab is directed by Dr. BJ Fogg, who also teaches for Stanford's Computer Science Department. Part of our Lab's mission is to share insights widely.

  Contact the Organizer

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