Information is plentiful in every organization, but how you communicate that information is critical. You must turn information into knowledge to help your managers, colleagues, and customers understand often complex ideas, and make educated decisions.
Clear writing starts with clear thinking.
Our persuasive business writing workshops are energetic, fun, challenging, and thought-provoking sessions packed with new ideas and practical techniques – all designed to give you the confidence to master what people struggle with the most – how to think clearly and write persuasively.
After completing this workshop, you will be able to:
• Clearly define why you are writing and what you expect to accomplish
• Identify your reader's perceptions and expectations
• Create and structure logical and well-organized documents
• Eliminate wordiness and complexity in your writing
• Actively engage your readers and achieve results through clear communication
Managers, technical professionals, business analysts, marketing teams, administrative staff – everyone who has to communicate their ideas throughout the work day.
In John Sturtevant's Persuasive Business Writing workshop, you will collaborate on problem-solving exercises, write and revise assignments, and learn from others through peer critiques.
You’ll also learn and practice the principles of analysis and argument. In business, you most often write to convince others to do something – approve a budget, change a process, support a project, and dozens of other kinds of decisions. You’ll learn how to think analytically and form a logical, persuasive argument.
You'll learn dozens of new ideas and techniques you can use right away to communicate clearly and persuasively.
You'll also receive a comprehensive workbook with notes, examples, exercises, grammar tips, and a recommended reading list.
If you cancel by August 9 we'll issue a full refund. After August 9, we can't issue a refund, but we'll be happy to schedule you for a future Persuasive Business Writing workshop. Of course, you can always send a colleague in your place!
John Sturtevant has taught thousands of business people how to think clearly and communicate persuasively.
He was a successful business writer for twenty years. He also taught business writing at Harvard Business School, and was Professor of Business Communication at the European School of Economics.
John is an International Association of Business Communicators All-Star Speaker. He presents communication skills workshops for organizations throughout the world.
Learn more at http://www.JohnSturtevant.com
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