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Learn to organize your ideas logically, and write clearly and persuasively.

Persuasive Business Writing Sacramento

John Sturtevant

Thursday, August 2, 2018 from 9:00 AM to 3:30 PM (PDT)

Persuasive Business Writing Sacramento

Registration Information

Registration Type Sales End Price Fee Quantity
Early Registration Jul 19, 2018 $350.00 $21.56
Regular Registration Aug 1, 2018 $450.00 $27.14
3 or more from same company Aug 1, 2018 $300.00 $18.77
Nonprofit/government rate Aug 1, 2018 $275.00 $17.39

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Event Details

Business Writing Students


8:45am - Check-in

9:00am - 12:00pm morning session

12:00pm - 12:30pm working lunch - lunch provided

12:30pm - 3:30pm afternoon session


Get the confidence and skills you need to think clearly and write persuasively.

Information is plentiful in every organization, but how you communicate that information is critical. You must turn information into knowledge to help your managers, colleagues, and customers understand often complex ideas, and make educated decisions.

Clear writing starts with clear thinking.

Our Persuasive Business Writing Workshops are energetic, fun, challenging, and thought-provoking sessions packed with new ideas and practical techniques – all designed to give you the confidence to master what people struggle with the most – how to think clearly and write what you mean.

After completing this workshop, you will be able to:

• Apply analytical-thinking techniques to assess key issues and decision points

• Define and identify audience perceptions and expectations

• Write clear, active-voice sentences and paragraphs

• Create and structure logical and persuasive writing

• Recognize, consider, and effectively address opposing points of view


Who Should Attend:

Cheryl with laptop

Managers, technical professionals, business analysts, marketing teams, administrative staff – everyone who has to communicate their ideas throughout the work day.

You’ll collaborate on problem-solving exercises, write and revise assignments, and learn from others through peer critiques.

You’ll also learn and practice the principles of analysis and argument. In business, you most often write to convince others to do something – approve a budget, change a process, support a project, and dozens of other kinds of decisions. You’ll learn how to think analytically and form a logical, persuasive argument.


What You’ll Get:

You’ll learn dozens of new ideas and techniques you can use right away to communicate clearly and persuasively. 

You’ll also receive a comprehensive workbook with notes, examples, exercises, grammar tips, and a recommended reading list.


Need to cancel?

If you cancel by July 19 we’ll issue a full refund. After July 19, we can’t issue a refund, but we'll be happy to schedule you for a future Clear Business Writing Workshop. Of course, you can always send a colleague in your place.

Have questions about Persuasive Business Writing Sacramento? Contact John Sturtevant

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When & Where

University of Phoenix
Executive Learning Center
2860 Gateway Oaks Dr.
Sacramento, CA 95833

Thursday, August 2, 2018 from 9:00 AM to 3:30 PM (PDT)

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John Sturtevant

John Sturtevant John Sturtevant has taught thousands of business people how to think clearly and communicate persuasively.

He was a successful business writer for twenty years. He also taught business writing at Harvard Business School, and was Professor of Business Communication at the European School of Economics.

John presents communication skills workshops for organizations throughout the world.

Learn more at

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Persuasive Business Writing Sacramento
Things to do in Sacramento, CA Class Business

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