Free

Persuasion Wins! Creating a Persuasive Website for Your Freelance Business

Event Information

Share this event

Date and Time

Location

Location

Impact Hub Boston

50 Milk Street

Edison Room, #16th floor

Boston, MA 02109

View Map

Event description

Description

These days, no business can succeed without a website—and that includes solopreneurs and freelancers. Winning websites engage their audience and persuade them to take the next step in the buyer’s journey. Yes, persuasion is promotional—but it’s not about you. In this session, you’ll learn:

  • To identify your website's goal and the target audiences
  • What persuasion is and why you need it
  • Elements of persuasive writing style
  • Elements of a persuasive website

Erin Brenner has been a publishing professional for two decades, launching her own editorial services firm, Right Touch Editing, in 2005. She has won awards from the New England Direct Marketing Association for her marketing writing and is the author of Copyediting's Grammar Tune-Up Workbook, as well as hundreds of articles and blog posts for Copyediting.com, Visual Thesaurus, and others. In addition to writing and editing for clients, Erin trains communications professionals in writing persuasively, in both private and public workshops, creating training manuals to guide attendees long after the course is over. Erin is VP of Communications for American Marketing Association's Boston chapter. She is an Advanced Professional Member of the Society for Editors & Proofreaders, as well as a member of ACES. She has a BA and an MA in literature. Follow her on LinkedIn and Twitter.




Share with friends

Date and Time

Location

Impact Hub Boston

50 Milk Street

Edison Room, #16th floor

Boston, MA 02109

View Map

Save This Event

Event Saved