Personal Branding: Tell Your Story Online
Instructor: Sarah Hodges
What's the first word that pops to mind when people think about you? What do you want it to be?
Whether you're making a career move or trying to build new relationships, your digital footprint is often the first thing people notice these days. Spending the time to craft your personal brand identity and tell your story online can help you shape the way people perceive you and open the door to new opportunities.
During this class, you'll learn how to:
- Craft your personal brand
- Optimize your digital profiles to support your story
- Use channels and strategies to support your personal branding goals
This class will spend ~15 minutes on covering light basics around how to create and optimize your Twitter and LinkedIn profiles.
About the Instructor: As the co-founder of Intelligent.ly, Head of Marketing at Boston startup, Smarterer, and Advisor to Flybridge Capital, Sarah Hodges is passionate about growing the Boston startup ecosystem. Prior to Smarterer, Sarah worked as Director of Marketing at RunKeeper, helping the team cultivate a community of over 10M passionate fitness enthusiasts. Before RunKeeper, Sarah was part of the Carbonite team, driving web analytics and online optimization leading up to the company's 2010 IPO. Prior to Carbonite, Sarah was the co-owner of eCommerce site Pavo Real.