San Francisco, California
London, United Kingdom
Everyone has a personal brand, but most people are not aware of this and do not manage it strategically, consistently, and effectively. Research shows that branded individuals generate increased worth or value for themselves, maximize their employability and increase their lifetime earnings. Whether you are looking to change careers, get a promotion, or become an entrepreneur, a personal branding strategy is essential to ensure your success.
The Waller Institute of Executive Branding is an intensive, hands-on training opportunity for entrepreneurs, executives, and public figures who want to learn how to build, promote, and manage their personal brand. Our goal is to provide training that helps our clients gain maximum return on investment from their personal brand and professional experiences.
We provide an interactive learning environment where each participant will develop an online presence strategy while engaging with like-minded leaders. Led by Dr. Waller and leading experts in the field, this program explores how to strategically build social capital; engineer visibility and recognition; and expand economic and professional opportunity. Invest in your future today by registering for our next course today.
During this course you will learn how to:
* Craft a personal brand strategy that communicates your unique value
* Identify your target audience
* Develop a positioning strategy and stand out from competition
* Grow your social media and use it to create opportunity
* Launch a personal website and manage your online platform
Program fee includes: Classroom instruction, curricular materials, and brunch.
The program fee does not include housing; participants can choose from nearby hotels.
Dr. Talaya Waller
Dr. Talaya Waller is a personal branding expert, published researcher, and international speaker who works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad.
Dr. Waller merges past career experiences in communications, entrepreneurship, and government relations with years of extensive business research to build credible online narratives that advance clients' careers and increase awareness for their personal brand.
In 2015, LinkedIn listed Dr. Waller as one of its top 25 Personal Branding Consultants. She is seen in publications such as Fast Company, The Huffington Post, USA Today Travel, and Slate.
As a Doctor of Business Administration, she is presently conducting independent research on business marketing and personal branding. In 2011, she completed an Executive Education at Harvard Kennedy School of Government. She has also earned a Master's in Business Administration and a Bachelor's degree in Business Management with a concentration in Entrepreneurship.
Adam Zajac, NCRW
Adam Zajac is one of only 56 Nationally Certified Résumé Writers (or NCRWs) in the world and is an accomplished career services and brand development professional who has contributed his expertise in résumé and LinkedIn profile writing, career strategy, strategic communications and marketing to benefit individuals, organizations and small businesses for the past 12 years.
Mr. Zajac is a well-respected and in-demand expert sought by experienced professionals, managers and senior executives throughout the country. In 2015, Adam began to work with solo-entrepreneurs and small businesses and has created LinkedIn and related content for medical, legal, finance, marketing, insurance, defense, and real estate firms. His client base has since grown worldwide and, as of the beginning of 2017, he has worked with nearly 3000 clients in North America, Europe, Asia and Australia.
As a respected thought leader, Adam has been widely published and quoted. His work and ideas can be found on LinkedIn Pulse, Thrive Global, The Naked Truth Magazine and BuzzFeed, as well as Vocamotive’s blog. Career educators in the U.S. and Great Britain utilize Adam’s techniques, and MBA programs at both the University of Illinois and Northern Illinois University refer clients to Adam to provide students with a professional edge.
Adam is also a proud member of the National Résumé Writers’ Association and Rotary International, and can regularly be found providing guidance, support and volunteer services to organizations throughout the Chicagoland area.
WHO SHOULD REGISTER
Our curriculum is designed for experienced professionals who are climbing the corporate ladder, changing careers, or starting a business venture. We are looking for a broad range of leaders representing organizations in the public, private, and nonprofit sectors in the U.S. and around the world. The diversity of professional knowledge and experience among the participants is crucial in a workshop setting. Therefore, the selected class of participants will represent a broad spectrum of professional perspectives and expertise.
Participants should come with their laptops and be prepared to identify, share, and examine their own firmly held ideas about personal branding.
Join us if you are one of the following:
Starting a business or are a solo-entrepreneur
Corporate executive or management-level professional
Executive or management-level professional from a nonprofit or community-building organizations
Social entrepreneur seeking funding or growth opportunities
Officer or executive from federal, state, or local government
Early registration is strongly encouraged. Qualified applicants are admitted on a rolling, space-available basis until the program fills to capacity. Because of the interactive nature of this program, the number of participants is limited. Tickets are non-refundable.
"Thank you for sharing your expertise and guiding us toward building our brands on this day. I learned so much! I bought my domain name and continuing to build," ~Briana, Communications Professional
"Thanks for the wonderful training this past Saturday. I signed up for the training a while ago and was looking forward to attending ever since. I learned a lot of new information to use in helping my business grow and it was great meeting everyone." ~Alejandra, Author and Entrepreneur
***A percentage of the proceeds will be donated to the Network for Teaching Entrepreneurship***
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WALLER & COMPANY
Waller & Company is a one-stop-shop personal branding consultancy that offers online presence strategy, public relations, and crisis management services to entrepreneurs, executives, government officials, corporations, and nonprofit organizations. Very few companies offer a full-complement of personal branding services necessary to guide you through all stages of your professional life-cycle. Our goal is to help clients gain maximum return on investment from their personal brand. Due to the very diverse needs of our clientele, our services range from individual consultations to training workshops for corporations and nonprofit organizations.