San Francisco, California
London, United Kingdom
Everyone has a personal brand, but most people are not aware of this and do not manage it strategically, consistently, and effectively. Research shows that branded individuals generate increased worth or value for themselves, maximize their employability and increase their lifetime earnings. Whether you are looking to change careers, get a promotion, or become an entrepreneur, a personal branding strategy is essential to ensure your success.
The Waller Institute of Executive Branding is an intensive, hands-on training opportunity for entrepreneurs and executives who want to learn how to build, promote, and manage their personal brand. This course provides an interactive learning environment where each participant will develop a personal branding strategy while engaging with like-minded leaders. Led by Dr. Waller and leading experts in the field, this program explores how to strategically build social capital; engineer visibility and recognition; and expand economic and professional opportunity.
During this course you will learn how to:
* Craft a personal brand strategy that communicates your unique value
* Identify your target audience
* Develop a positioning strategy and stand out from competition
* Grow your social media and use it to create opportunity
* Launch a personal website and manage your online platform
* Develop a search engine optimization strategy
We use case studies, demonstrations, discussions, and personalized activities to cover:
Personal Brand Strategy
• Identifying your personal brand
• Identifying your target audience
• Positioning strategy
Online Presence Strategy
• Developing a social media strategy
• Developing a personal website
• Creating and implementing a search engine optimization strategy
Dr. Talaya Waller
Dr. Talaya Waller is a personal branding expert, published researcher, and international speaker who works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad. Dr. Waller merges past career experiences in communications, entrepreneurship, and government relations with years of extensive business research to build credible online narratives that advance clients' careers and increase awareness for their personal brand. In 2015, LinkedIn listed Dr. Waller as one of its top 25 Personal Branding Consultants. She is seen in publications such as Fast Company, The Huffington Post, USA Today Travel, and Slate.
As a Doctor of Business Administration, she is presently conducting independent research on business marketing and personal branding. In 2011, she completed an Executive Education at Harvard Kennedy School of Government. She has also earned a Master's in Business Administration and a Bachelor's degree in Business Management with a concentration in Entrepreneurship.
With over 13 years in the media and publishing industry and core experience working in the heart of New York City’s advertising hub, Jenny has developed an expertise in content marketing, brand storytelling and digital strategy while uncovering what all businesses seek, more sales. Jenny Miranda helps SMBs and entrepreneurs develop content marketing strategies to engage and attract more customers. Her professional experience stems from working for both The New York Times and Tribune where she helped globally recognized companies such as IBM, Samsung, and Macy’s develop media advertising strategies and reach a targeted audience. Her previous projects also include work with early and late stage startups to help them grow their businesses and ramp up their content marketing strategies, stemming from digital advertising to social media to email marketing campaigns.
Brian Loebig has over 15 years of experience in web technology, Internet advertising and SEO strategies with a special emphasis on social media marketing. Mr. Loebig has trained numerous leading marketing firms on social media and SEO strategies and has worked with small business and non-profit corporations across the U.S. He has an award-winning technology blog called TheInkBlog.net and has presented keynote speeches and workshops on social media for many organizations including the Project Management Institute, United States Senate Productivity and Quality Award of Virginia, The Virginia Forum for Excellence, American Health Care Association, and others.
Brian has developed and implemented Internet marketing and social media strategies for the National Alliance for Performance Excellence, Volvo of Central Virginia, The American Red Cross of Central Virginia, Fixation Marketing, Asian Marketing Services, Business Networking International - Central Maryland, the Bethesda Blues & Jazz Supper Club and much more.
WHO SHOULD REGISTER
Our curriculum is designed for experienced professionals who are climbing the corporate ladder, changing careers, or starting a business venture. We are looking for a broad range of leaders representing organizations in the public, private, and nonprofit sectors in the U.S. and around the world. The diversity of professional knowledge and experience among the participants is crucial in a workshop setting. Therefore, the selected class of participants will represent a broad spectrum of professional perspectives and expertise.
Participants should come with their laptops and be prepared to identify, share, and examine their own firmly held ideas about personal branding.
Join us if you are one of the following:
Starting a business or are a solo-entrepreneur
Corporate executive or management-level professional
Executive or management-level professional from a nonprofit or community-building organizations
Social entrepreneur seeking funding or growth opportunities
Officer or executive from federal, state, or local government
Early registration is strongly encouraged. Qualified applicants are admitted on a rolling, space-available basis until the program fills to capacity. Because of the interactive nature of this program, the number of participants is limited. Applications received after the deadline will be considered only if space remains in the class.
When & Where
WALLER & COMPANY
Waller & Company is a one-stop-shop personal branding consultancy that offers online presence strategy, public relations, and crisis management services to entrepreneurs, executives, government officials, corporations, and nonprofit organizations. Very few companies offer a full-complement of personal branding services necessary to guide you through all stages of your professional life-cycle. Our goal is to help clients gain maximum return on investment from their personal brand. Due to the very diverse needs of our clientele, our services range from individual consultations to training workshops for corporations and nonprofit organizations.